How to Properly Disclose Advertising Relationships for Online Video

Video Creators: How-to Properly Disclose Paid Endorsement Deals

The FTC has very specific and clear guidance on how to disclose paid endorsements in video content. Any time an endorsement is made as a result of a relationship with a sponsor, the video creator must make this clear in the video itself.

Are You Misleading Viewers? How-to Best Disclose Sponsored Videos & Why

It's a fact that many online video creators are still not disclosing sponsorships they received for some of their video content, and that's totally against current FTC guidelines. In this week's How To's Day, we discuss how you can properly disclose your paid endorsements, and why you need to.
oreo lick race youtubers

YouTube Videos Pulled for Failing to Declare Oreo Sponsorship

Oreo has been penalized for failing to declare it sponsored some YouTuber vlogging content. As the ASA and FTC begin to more actively enforce their rulings about ads in online video, where is YouTube? The site needs a feature to help creators to promote a brand without risking the quality of their content immediately.
youtube ftc guidelines

YouTubers in Breach of FTC if They Fail to Disclose Sponsorships

Are you a YouTube creator that receives payment or payment in kind for your sponsored videos? Do you declare that interest within the video itself? If you are not crystal clear about paid endorsements, the FTC confirm you are in breach of its guidelines, and it will investigate if it receives enough complaints.
paid product reviews youtube

ATTN YouTube: Where Are Your Sponsored Video Guidelines?

Internet video content is largely unregulated, which lends itself very well to paid advertisements appearing under the guise of genuine reviews and recommendations. Last week Twitch announced a new policy related to transparency in sponsored content and promotion. It took Twitch 3 years to realize how important a policy like this is for online video platforms, but where does YouTube, the market leader, stand?
xbox one youtube

Microsoft Is Paying YouTubers To Promote Xbox One

A leaked report suggests that Microsoft struck a deal with gaming MCN Machinima to promote the Xbox on YouTube with the proviso that creators did not disclose details of any payments received. That potentially violates FTC rules for the companies involved.

How To Defend Your Reputation Against Online Video Defamation

ReelSEO's Grant Crowell interviews digital forensic analyst and Internet libel specialist Michael Roberts about how a non-attorney like himself has helped an increasing number of victims of harassment and defamation online, and why he argues that our existing free speech laws need to be changed.

The Rules of Online Video Marketing and PR

I recently did a Skype Video interviewed with author David Meerman Scott on the 2nd release of his popular book, The New Rules of Marketing and PR, which has wo...

SMBs Fall In Love With Free, Custom Online Video

The demand for SMB video is strong. In conjunction with the launch of the "Fall in Love with Video" sweepstakes, Turnhere is celebrating the achievement of a milestone, the production of their 20,000th for SMBs.