In mechanical or automotive engineering, a freewheel or overrunning clutch is a device in a transmission that disengages the driveshaft from the driven shaft when the driven shaft rotates faster than the driveshaft. An overdrive is sometimes mistakenly called a freewheel, but is otherwise unrelated.
The condition of a driven shaft spinning faster than its driveshaft exists in most bicycles when the rider holds his or her feet still, no longer pushing the pedals. In a fixed-gear bicycle, without a freewheel, the rear wheel would drive the pedals around.
An analogous condition exists in an automobile with a manual transmission going down hill or any situation where the driver takes his foot off the gas pedal, closing the throttle; the wheels want to drive the engine, possibly at a higher RPM. In a two-stroke engine this can be a catastrophic situation: as many two stroke engines depend on a fuel/oil mixture for lubrication, a shortage of fuel to the engine would result in a shortage of…

tv everywhere

TV Everywhere Video Ad Views Increase by 368% in Q3 2014

Viewers who are signed up to TV subscription, or TV Everywhere, services are becoming increasingly receptive to online video advertising. 46% of long-form and live video ad views now come from users signed up to a TV Everywhere service, an increase of 368% compared to Q3 2013.

Comcast To Acquire Ad Serving Platform FreeWheel For $320M

Comcast is reportedly on the verge of buying online video ad platform FreeWheel for $320 million. The acquisition will give Comcast another platform to deliver video ads, not only to its own customers, but to viewers of other broadcast networks.
video ad longform

Ad Viewing on Long-Form Video Grew 86% in 2013 [Report]

FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.

Amazon Looking to Become Major Video Advertising Network?

Amazon has teamed up with FreeWheel to begin ramping up video advertising at the world's largest eCommerce site. The possibilities are mind-boggling when you think about the amount of behavior data they probably have stored on shoppers.
video advertising

Video Ad Viewing Up 31% Year-To-Year, Completion Rates Flat [REPORT]

Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That's around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.

Brightcove Enhances HTML5 Monetization Across Multiple Platforms

Trying to get ads to play across a variety of platforms: desktop, mobile, tablet, etc. can be a headache. Everything uses a different browser or operating system, and ad networks need something that can help bridge the gap so that their ads play cleanly across all devices. Brightcove is announcing an advancement in HTML5 video monetization.

BrightCove Free Wheels Into HTML 5 Video Ads

Brightcove and FreeWheel have teamed up to offer an HTML 5 ad solution. Now they've said that it's the first of its kind but I seem to remember already writing ...