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How The Battle of Brexit Played Out in Online Video

Did you know that 76% of views of Brexit-related video content were via Facebook? Or that only 37% of the people who watched Brexit-related videos on YouTube were located in the UK?...
video changing traditional media 2016

12 Reasons Why Video is Changing Everything for Traditional Media

2016 sees video firmly at the forefront of consumer consumption, whatever the platform, whatever the device. Traditional media publishers and new players in digital media must deliver video content to the audience on the audience's terms....
nowthis news facebook strategy

How NowThis Became the Most Watched News Publisher on Facebook

NowThis is the most-watched news publisher on Facebook, with over 1.2B video views on the platform in April 2016. Learn how this Millennial-friendly publisher is crushing traditional broadcasters when it comes to news and current affairs distribution. ...

Big Brands Back Big Investment in Online Video

The 2016 NewFronts showcased a host of new online video initiatives from big brands like The New York Times, Hulu, Hearst, and Playboy. We take a look at how media companies are investing big in video content in 2016....
Taco Bell video marketing strategy

How Facebook is Driving 92% of Video Views for Taco Bell

Taco Bell has been using video as part of its digital marketing strategy since 2011, and the brand is active across most of the main social video platforms. Facebook is driving 92% of its video views, but Instagram Video is generating the most engagement. ...