What will the NBA, NFL, NHL, and MLB do now Vine has gone for good? We take a look at how the big sports brands are using other video platforms to reach their target audiences.
ESPN is an American global cable television network focusing on sports-related programming including live and recorded event telecasts, sports talk shows, and other original programming. Its name derives from Entertainment and Sports Programming Network.
Founded by Bill Rasmussen, his son Scott Rasmussen and Aetna insurance agent Ed Eagan, it launched on September 7, 1979, under the direction of Chet Simmons, the network’s President and CEO (and later the United States Football League’s first commissioner). The Getty Oil Company provided funding to begin the new venture via executive Stuart Evey. John Skipper is ESPN’s current president, a position he has held since January 1, 2012.
ESPN’s signature telecast, SportsCenter, debuted with the network and aired its 50,000th episode on September 13, 2012. ESPN broadcasts primarily from its studios in Bristol, Connecticut. The network also operates offices in Miami; New York City; Seattle; Charlotte, North Carolina; and Los Angeles. The Los…