digital video

Digital video is a type of digital recording system that works by using a digital rather than an analog video signal.
The terms camera, video camera, and camcorder are used interchangeably in this article.
Starting in the late 1970s to the early 1980s, several types of video production equipment were introduced, such as time base correctors (TBC) and digital video effects (DVE) units (one of the former being the Thomson-CSF 9100 Digital Video Processor, an internally all-digital full-frame TBC introduced in 1980, and two of the latter being the Ampex ADO, and the Nippon Electric Corporation (NEC) DVE). They operated by taking a standard analog composite video input and digitizing it internally. This made it easier to either correct or enhance the video signal, as in the case of a TBC, or to manipulate and add effects to the video, in the case of a DVE unit. The digitized and processed video information from these units would then be converted back to standard analog video.
Later on in…

social video storytelling strategies

Why Each Social Video Platform Needs its Own Story Telling Strategy

Did you know that the most popular type of video content on Instagram revolves around pop culture, or that user-generated videos uploaded to Facebook tend to do better than other types of video uploaded to the networking site? Each of the main social video platforms has its own unique identity and audience, which is why video marketers need to create a different story telling technique for each.
gilbert arizona innovative digital online video

What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?

Gilbert, Arizona, population 237K, is using online video, and other digital initiatives, to better serve, and also better engage with, its citizens, and its visitors. There are many things that bigger cities can learn from this strategy, especially how the traditional press release just isn't cutting it anymore when it comes to Government communications.
Youtube and mobile video

Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile

YouTube’s CEO Susan Wojcicki recently confirmed that the site's three main priorities are “Mobile. Mobile. Mobile". That shouldn't come as a surprise to video marketers or advertisers as consumers are watching around 40 minutes of video on their mobile devices everyday, with Millennials embracing the medium more than any other demographic.
The new video advertising maetric is attention

Is 'Attention' the New Metric Video Advertisers Need to Pay Attention To?

Impressions have always been the standard metric when it comes to video advertising, but there's a new KPI in town - the 'Attention Index'. This measures the shift in consumers’ attention, and the impact that has on ad effectiveness. Is 'Attention' the new metric the video advertising industry needs?
Brand advertising needs to become more like search advertising

The Future of Digital Video: Why Brands Need to Follow the Consumer

The future of digital video is changing as consumers research their purchase decisions based on their needs, not on the needs of the brand or advertiser. Brands and publishers have to rethink their message and create amazing content, not just great advertising.
copyright freebooted user generated videos

Why User-generated Video Needs the Same Protection as Branded Content

User-generated video content is often openly freebooted, with third parties monetizing that stolen content with little legal consequence. But UGC video deserves the same kind of rights management that branded content enjoys, but too many amateur creators are unaware of the protection they are entitled to.

Attn Brands: Discover a GoldMine of 2M+ Video Creators via Tubular Creator Profiles

Many brands understand the immense power Influencer marketing can have on reaching the right audience. But how do you find the right Influencer to help endorse or promote your product on YouTube, Facebook Video, Vine, or Instagram Video? Tubular Creator Profiles are now open to the public, and they can help you find the right creator to collaborate with.
long form video content on increase

Long-Form Video Content Set to Increase its Market Share [Report]

A new industry report indicates that long-form video content is poised to increase its market share as publishers develop more original programming for viewers. Long-form video advertising is also proving popular, with a 43% increase in views on long-form ad content year-over-year.
super bowl 2015 1 billion views online

Super Bowl 2015: Online Views Smash 1 Billion Barrier

Super Bowl related video content uploaded to the internet broke the 1 billion view mark on February 3rd 2015. In the previous 30 days, 80,000 videos from 49,000 creators got close to 1.1 billion views across YouTube, Facebook, Vine, Twitch, Vimeo, AOL, and other sites.
youtube predictions 2015

Could 2015 Be The Year YouTube REALLY Takes Off?

YouTube has witnessed unprecedented growth since Google acquired it in 2006. But could 2015 be the biggest year yet in the site's history? We take a look at some of the possible changes ahead for YouTube, and what that could mean for the industry.
tv everywhere

TV Everywhere Video Ad Views Increase by 368% in Q3 2014

Viewers who are signed up to TV subscription, or TV Everywhere, services are becoming increasingly receptive to online video advertising. 46% of long-form and live video ad views now come from users signed up to a TV Everywhere service, an increase of 368% compared to Q3 2013.
branded video views record high visible measures Q3 2014

Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

A new report confirms that branded video views hit an all-time high in Q3 2014, an increase of 73% from this time last year. Video campaigns for smartphones, plus enormous residual interest from the World Cup, generated 2.9 Billion views of branded video content.