digital media

Cross Screen Digital Video Advertising Gets Best Results [Report]

Videology took a look at four big campaigns they assisted with last year that all wanted to add digital video to their ad spends in order to achieve specific goals. In the end it runs down the accomplishments and obstacles of each. Overall, an interesting read and maybe a place to start when you are planning that next ad campaign....

An In-Depth Look At OTT And Live TV For 2014

2013 was a huge year for OTT (Over The Top) devices and content providers, but that's nothing compared to the growth of original content that Amazon, Hulu and Netflix are promising for 2014, alongside some exciting developments in OTT technology. ...

Will 2014 Really Be The Year Of The Tech/Media Merge?

LinkedIn's Big Idea List for 2014 includes the proposition that the big tech and media companies will merge even further to produce unique, original content across different platforms. But how viable a concept is this?...

The Second Screen Revolution: Do Advertisers Need To Worry?

As we surge towards the internet of things, where the digital touchpoints to a consumer outnumber the digits they have to touch them, is it becoming increasingly difficult for the media advertising industry to remain in control? ...

UK Viewers Get Multi Platform Glastonbury, Wimbledon Coverage

Summer 2013 is going to be a huge year for digital broadcasting in the UK with the BBC set to offer around 250 hours of live Glastonbury content as well as 10 live streams from Wimbledon. Coverage of both events will be available online and via connected TVs and games consoles. ...

Verizon Working On Video Content Delivery System

And you all thought that Verizon was just aiming to cover its own customers and network with content? Well, apparently we were all wrong. It seems that they've ...