demographics

Demographics are current statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the historical changes in demographics in a population over time (for example, the average age of a population may increase or decrease over time). Both distributions and trends of values within a demographic variable are of interest. Demographics are about the population of a region and the culture of the people there.
Marketers typically combine several variables to define a demographic profile. A demographic profile (often shortened to “a demographic”) provides enough information about the typical member of this group to create a mental picture of this hypothetical aggregate. For example, a marketer might speak of the single,…

Under 18 Largest Online Video Viewer Demographic?

According to a recent report by eMarketer, those who watch television shows streamed via Internet, go to Hulu, those who want films, go to NetFlix. Personally, ...

Several Million In Ad Dollars To Hulu

Reports are saying that Publicis has shifted several million dollars of ad spend to Hulu from other places though we're not sure where those places exactly are ...

YouTube Expands Insights With Audience Break Down

YouTube really wants you to have the information you need to be successful and so they are giving away some interesting information in Insights for Audience. (...

Brightroll Launches Behavior Ad Targeting

Good old Tod Sacerdoti (not as in old but as in good old Tod) and the folks at Brightroll are at it again. This time they've improved on an area where many peop...

TV Not Losing To Web Video Ads Anytime Soon

It has long been put forth that less being spent on TV advertising means more going to online video advertising, but a recent report from eMarketer states that ...