Demand Media

Demand Media, Inc. is an American content and social-media company that operates online brands such as eHow, and Cracked, and is known for creating online content through its Demand Media Studios division based on a combination of measured consumer demand and predicted ROI. The company also provides social-media platforms to existing large company websites and distributes content bundled with social-media tools to outlets around the web. The company also owns eNom, the world’s second-largest domain registrar.
Demand Media was created in 2006 by a former private equity investor, Shawn Colo, and the former chairman of MySpace, Richard Rosenblatt.
The company employs an algorithm that identifies topics with high advertising potential, based on search engine query data and bids on advertising auctions. These topics are typically in the advice and how-to field. It then commissions freelancers to produce corresponding text or video content. The content is posted on a variety of sites,…