# conversion

In logic, the converse of a categorical or implicational statement is the result of reversing its two parts. For the implication P → Q, the converse is Q → P. For the categorical proposition All S is P, the converse is All P is S. In neither case does the converse necessarily follow from the original statement. The categorical converse of a statement is contrasted with the contrapositive and the obverse.
If S is a statement of the form P implies Q (P → Q), then the converse of S is the statement Q implies P (Q → P). In general, the verity of S says nothing about the verity of its converse, unless the antecedent P and the consequent Q are logically equivalent.
For example, consider the true statement “If I am a human, then I am mortal.” The converse of that statement is “If I am mortal, then I am a human,” which is not necessarily true.
On the other hand, the converse of a statement with mutually inclusive terms remains true, given the truth of the original proposition. Thus, the…

## How to Convert a Viral Video Viewer: The Harmon Brothers Model

The legendary Harmon Brothers have a knack of turning viral video campaigns into real sales leads for their clients. We spoke to Daniel Harmon about their approach to video marketing campaigns.

## Online Video Metrics that Really Matter for Brand Advertisers & Their Agencies

We've already covered the online video metrics that matter for publishers, media companies, B2B, B2C, and Influencer marketers. Now we turn the spotlight on what type of metrics brand advertisers and their ad partners and agencies should be paying attention to.

## Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers

In the second of our series, we take a deep-dive into the online video metrics that really matter for B2B, and B2C brands and marketers, as well as for Influencer marketing teams.

## 5 Reasons to Include Online Video Marketing in Your Digital Strategy… Or Risk Falling Behind

The statistics don't lie - online video is huge. If your business hasn't yet joined the trend, here are 5 data-driven reasons to jump on the bandwagon before you're left behind.

## How to Keep on Top of Video Marketing News, Trends, and Insights

Keeping up with video marketing news, trends, tips, and insights can be a real challenge. We take a look at some of the resources you can use to keep pace with the latest developments.

YouTube has announced the introduction of 'Shopping Ads' which will allow brands and creators to sell their products and services directly to the user. This new feature makes the retail possibilities endless. For instance, now almost any brand can partner with the top YouTube influencers in their category and transform a video into a digital store front. And that's a game changer!

Up to now, video advertisers working on both 'YouTube TrueView' and 'AdWords for Video' campaigns would have to jump back and forth within Adwords to manage TrueView Ads. But Google has just announced that TrueView is joining 'Search', 'Display', and 'Shopping campaigns' within the AdWords interface, and managers will at last be able to take advantage of the bulk tools available.

Creators who monetize their content on YouTube can earn revenue from advertising placed against those videos. But how does that system work? There seems to be some confusion within the community, particularly when it comes to ads being clicked.

## ATTN B2B Marketers: How's Video Working for You? [Survey]

As part of our annual Video Marketing Survey, we want to get a better understanding of the wins, as well as challenges, that face the B2B video marketer. If you're part of a B2B marketing team, we'd love you to participate in this short, 25 question survey.

Adwords for Video is a great way of promoting your business on YouTube, and on this week's ReelSEO Tubetalk podcast we not only discuss this advertising option, but also give you a tip on how to grow your YouTube subscriber base using TrueView remarketing.

## Videos on Product Landing Pages Lead to Higher Conversions, Order Value [Report]

We know that product page videos are a very effective way of engaging the potential customer, but do they really effect the bottom line when it comes to generating revenue? A new report suggests they can actually increase the average order value by as much as 50%!

## Bigger Is Not Always Better: The Value of Longtail YouTubers

YouTubers with a huge number of followers are a powerful force with tremendous clout, but when it comes to collaborating with them on brand endorsements, bigger does not always mean better. Partnering with longer tail, or smaller, channels can prove more fruitful and cost-effective for brands.

## YouTube Marketing Tip: URL for Automatic Channel-Subscription

If there is one metric that indicates how well your channel is performing on YouTube, it's the growth of your subscriber numbers. An increase in subscribers sho...

## 76% of B2B Marketers Use Video Content Marketing, YouTube Top Choice

A new report confirms that video is among the top choices for an effective B2B content marketing campaign, with 76% of respondents confirming that video publication and distribution is one of the most effective digital marketing strategies, and a core component for lead generation ROI.