content marketing

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.
The idea of sharing content as a means of persuading decision-making has driven content marketers to make their once-proprietary informational assets available to selected audiences. Alternatively, many content marketers choose to create new information and share it via any and all media. Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts,…

How To Create a Video Content Marketing Strategy for YouTube

In this week's Creator's Tip, we take a deep dive into the new YouTube Creator Playbook for Brands, and focus on creating a video content marketing strategy. The right strategy will ensure you get the most from your video campaigns and from your target audience. ...

Video Content Marketing vs Static Content Marketing

Content marketing is the buzzword of the moment but what's the big difference between static content marketing and video content marketing? Well, one is highly engaging and effective and gives you the ideal opportunity to reach your target audience. And the other is static. ...

Video Content Marketing: 4 Tips to Enhance Production Value

Creating and producing video in the past was very time consuming and expensive. Fast forward to today and everyone carries HD camcorder in their pocket. Here are 4 very simple tips for creating quick and simple videos for your content marketing strategy without spending a lot of money....

B2B Digital Marketing Budgets to Increase, Focus on Video, Social Media [REPORT]

According to a new report from AdAge, marketing budgets are going to increase for video, digital, and mobile in 2014 while more 'traditional' forms of advertising are set to get around the same spend as 2013. Respondents confirmed increased budget for video content ahead of search and banner ads....

Leverage the Power of Video and Sell B2B with Vidyard and Salesforce

Video marketing platform Vidyard have teamed up with Salesforce to enable brands to leverage video content for the B2B market. Their new tool allows businesses to see who watched what, for how long and from which location. That's a lot of very useful data for any sales team. ...

How Ricky Riot Became An Instant YouTube Hit And Drove Sales [Case Study]

Video Content Marketing is a hot topic for online marketers these days. But how does it fit within your own online marketing mix? Creativa worked with a national chain of retail art and craft stores to help build video content marketing in to their strategy. The results drove new customers in to stores....

Vimeo On Demand Now Offers Buy Or Rental Options

Vimeo on Demand has introduced more features that improves the service for both the filmmaker and for the viewer. Users can now choose to either rent or buy content and the creator can offer a preorder facility as well as the opportunity to raise promo codes for marketing purposes. ...

The Top Video Marketing Mistakes (and Solutions)

As web video grows more popular and the tools for creating and uploading it become more accessible, plenty of professionals want in on the action—but they don't always know the best way to do it. See the most common mistakes the budding video marketer can make, and how to avoid making them....

Video Marketing with a Coupon Mentality: Why This Shouldn’t Be the Approach

It seems like all brands need is a "viral video" and they'll have this video thing mastered. But showing your commitment to video, and finding a way to sell without selling, and creating a relationship with your customers is way more important than driving sales for a brief period or increasing brand recognition....

The Value Proposition of a Video-Newsletter Program

Properly optimized and posted video-newsletters keep today's video-oriented customers updated while providing solid SEO benefits for small and local businesses. What kind of tentacles can a video-newsletter use to reach out?...

Have A Strategy for Online Video: Video Marketing Tips

You've decided to turn to video for your business. Now what do you do to ensure that it does what you want it to do? You need to come up with a strategy. What kind of strategy? The one where your video gets seen, converts, and makes people loyal to your brand....

Adopting a Video Content Strategy For Your Business

Content marketing is ever-changing, and lately video content is trumping text. Learn how to adopt a system for video content marketing. Develop skills to create an effective video strategy in business, and become aware of what the public is looking for in a compelling online video. ...