Details about the new Twitter video player have been spotted, and they give users some insight into what they can expect. One feature is that videos have to be directly uploaded to Twitter, so no YouTube links or embeds allowed.
Hot on the heels of Spotify, another mega-site is embracing video advertising via its mobile app. This time it's Flipboard, the content curation social platform with 100 million active users. And, unlike Facebook, the video ads won't auto-play so the user will have the option whether to view them or not.
With more videos than ever appearing in Facebook's News Feed, video marketers need to take note of what is going to work for them. A new study suggests that viewers will engage with a video on Facebook, and watch it to 95% completion, if it is less than 21 seconds long.
Wondering when to place that mobile video ad? Is morning, afternoon or late night best for you? It totally depends on what you are looking for. Do you want more people to see the ad? More to watch the whole thing? Or are you looking for more clicks? Recent research shows the perfect daypart to put that mobile video ad in front of the audience you are looking for.
How does the duration of the mobile video ad impact metrics like completion rates and click through rates? Does a longer ad mean more drop off and less clicks or is there some plot twist in the story? The only way to truly find out is to dive right in and check out what the Mobile Marketing Association's latest research came back with.
The Mobile Marketing Association has put out its first report on mobile video benchmarks. As a first go round it's not bad and offers some interesting insights, while lacking some more specific information. Still, it does a decent enough job of looking at CTR and completion rates for skippable and non-skippable mobile video ads in three major formats, linear video, interstitial and value exchange (incentivized).
FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.
Invodo has released their Q3/Q4 E-Commerce Video Benchmarks Report and data shows online video has a major impact on the purchase decision of the viewer, with 1.81x more likely to buy a product. We take a look at the findings.
Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That's around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.