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Data-driven Creativity Produces Most Successful Video Ad Campaigns

Coming up with a great video ad concept is a true art form. But just as a boring or confusing commercial won’t hook a single viewer, the best video ad in the world won’t significantly drive sales if it reaches the wrong people or is distributed over the wrong channels. A successful campaign needs the best of both worlds: effective use of data mixed with inspired creative elements....

5 Ways Vimeo Beats YouTube for Video Marketing

In this week's Creator's Tip, we give you 5 reasons why Vimeo might actually be a better solution for your video strategy. Most people just assume that YouTube is the best tool, but that's not always the case. It really comes down to what is important to you, and what you are trying to accomplish....

Most Viewed Video Ads on YouTube April 2014: Soccer Takeover

YouTube has released their Ads Leaderboard for April 2014, and for the first time we are seeing branded ads, made in collaboration with YouTube creators, receive a significant number of views. Has the penny finally dropped in relation to what actually works for a YouTube audience?...

Videos Ads: Top Shared Global Brands of April 2014

Nike, Google, Adidas, Evian, FIFA and Cornetto all made the list of brands whose video ads were the most shared across Twitter, Facebook, and the blogosphere in April 2014. But it's an ad that acknowledges the hard work and sacrifice that mothers make that hits the top spot for last month. ...

Nope, Using a Celebrity Won’t Make Your Video Go Viral [Report]

Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks....

YouTube Brand Marketing: Video Ads are the New Focus Group

Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more....

Top 500 Non-Entertainment Brands Worth 722M YouTube Views Monthly

OpenSlate put out their report on the top 500 non-entertainment brands on YouTube and some of the numbers are extremely interesting. For example, the category with the least number of brands in the list has the largest average subscribers per channel. Of course, they also have the third most subscribed to channel in the report....

Top 10 Most Shared Chocolate Ads Ever: Brands are Huge, Giant Losers

8 out of the 10 most shared chocolate ads on YouTube belong to non-branded channels, so even though brands like Mars and Cadbury's own the assets, a poor video marketing strategy has opened the door for others to reap the rewards in terms of views and engagement. ...

Pepsi Scores First Goal Against Coca-Cola In World Cup Video Ad Games

With around 10 weeks to go until the 2014 World Cup in Brazil, Pepsi has begun the first challenge on official sponsor Coca Cola, with a new interactive video ad that puts the viewer in control. The ad doesn't mention the World Cup though, because Pepsi isn't an official sponsor. ...

Videos Ads: Top Shared Global Brands of February 2014

Budweiser, Coco-Cola, Go Pro, and Schwarzkopf all made the list of brands whose video ads were the most shared across Facebook, Twitter and the blogosphere in February 2014. It's no surprise that 'Puppy Love' was the most popular single ad for Budweiser, marking its second month in a row in the chart....

Ad Viewing on Long-Form Video Grew 86% in 2013 [Report]

FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content....
netflix broken heart

Netflix Pays Comcast, Ends Our Love Affair

In the gilded tower of Comcast, laughter rings throughout the halls as C-level executives "make it rain" with the new found wealth they have just extorted from Netflix to ensure that consumers who already pay both companies get the exact service they pay for....

12 Types of Product Videos Influence Customers on YouTube [Research]

ZEFR has uncovered 12 different video styles and/or genres of “product reviews” that are currently heavily influencing potential and, existing, customers on YouTube. Each one reveals that YouTube is a place where shoppers can go above and beyond basic product reviews. ...
OTT and VOD

Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

YuMe and Interpet crunched some numbers on a couple multi-device campaigns and came back with some positive results in terms of things like brand rating, recommendation and purchasing. Without the full reports it's hard to gauge the numbers in terms of 'should you be moving budget dollars into these types of ads.' Hopefully, more information will make for more conclusive determination on the impact of these types of ads....