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Doritos ‘Crash the Super Bowl’ Video Contest Wins the Big Brand Game

The 'Crash the Super Bowl' competition, held by Doritos, is the largest online video contest in the world, and a huge driver of traffic to the Doritos website. Sure, the winner can expect some spectacular prizes, but it's the brand behind the contest that really scores a marketing touchdown....

3 Ways Brands Can Leverage YouTubers to Build an Audience

As well as creating their own video content, brands can also leverage other creators and channels on YouTube to build visibility, and a bigger audience. We show you three ways that brands can actively participate in the YouTube eco-system without spending millions of dollars, or busting their chops to create that elusive viral hit. ...

Here’s 500 Million Views of Kinder Surprise Egg Unwrapping Videos

We've all heard about unboxing videos on YouTube, but what about unwrapping videos? Yes, they are a thing, and there are 500 Million views for the unwrapping of Kinder Surprise Eggs alone. But they are all for fan-generated, not branded, content. ...

What are the Top Six Social Video Trends for Brands in 2015?

Brands, agencies, and video marketers should already be gearing up for next year's campaigns, but what are the top social video trends of 2015, and how can brands take advantage of the opportunities around them?...

The Two Biggest Mistakes Brands Make with Influencer Marketing on YouTube

Influencer marketing can be a brilliantly effective way of reaching an engaged audience on YouTube. But for every brand that gets it right, many more miss the mark, leaving everyone involved wondering what went wrong. Before you waste your marketing budget, read about the biggest mistakes a brand can make. ...

Viewers LOVE Halloween, So Why Aren’t More Brands Creating Video Content Around It?

Halloween should be the kind of event that brands jump on to create videos for, but out of the 80,000 YouTube channels who have uploaded Halloween content, only 1.3% belong to brands. With the average Halloween How-to video attracting around 18,000 views, how much longer can brands ignore this golden marketing opportunity?...

Top Ten Video Ads on YouTube, Apparently: September 2014

Dogs, viral internet sessions, shiny new pieces of tech, and Derek Jeter's retirement all feature as the subjects of the most viewed video ads on YouTube for September 2014. We also see the appearance of the first Christmas commercial, from none other than Kmart. ...

Six Viral Video Myths That Refuse to Die

Some video marketing myths seem to have a life of their own, long after they have been dead and buried. No, you are not 53 times more likely to appear on page one of Google if you have a video on your website, and no, throwing kittens into the mix won't give you a viral video. We bust out the biggest myths for you. ...

The Top 20 Most Shared Online Video Ads For September 2014

The launch of the new iPhone 6 attracted a huge amount of attention for Apple last month, both good, and bad, but it was Ikea, not Apple, that grabbed the top spot for the most shared video ad of September 2014. “Experience The Power Of The Bookbook” showcased the Swedish company’s new catalogue with a perfectly pitched parody of Apple’s branding. ...

How Long Can Brands Really Keep Viewers Engaged with Trackvertising?

As "trackvertising" and brand placement in music videos becomes more common, it will be interesting to see if brands can find creative ways to keep fans and consumers engaged without over saturating the market to the point they become disinterested, like what happened with product placement in movies....

Shakira’s and Activia’s ‘La La La’ Now Most Shared Video Ad Ever

An ad for Danone’s Activia yoghurt starring Colombian pop princess Shakira has become the most shared ad of all time. The three-and-a-half minute music video – “La La La (Brazil 2014)”, released in partnership with the World Food Programme - has overtaken Volkswagen’s Super Bowl commercial “The Force”, which has held the number one position since February 2011....

5 Social Video Facts Every Marketer Should Know About the World Cup and Super Bowl

The World Cup turned out to be the biggest marketing event of all time, and the Super Bowl is, of course, the annual Belle of the Advertising Ball. Both attracted millions in sponsorship and merchandising rights, and we present 5 key findings that brands can learn from as they launch their next tentpole marketing event. ...