Taco Bell has been using video as part of its digital marketing strategy since 2011, and the brand is active across most of the main social video platforms. Facebook is driving 92% of its video views, but Instagram Video is generating the most engagement.
When it comes to video marketing, Turkish Airlines is flying circles around the world’s largest airline brands. So, what do a lot of the smaller airlines know about video marketing that most of the bigger airlines don’t?
Now that Super Bowl is over for another year, video marketers and advertisers can take a look back to see which ads resonated the most with the viewing public. We also reveal which brands received the most uplift from their Super Bowl content.
Political video ads claimed 3 out of the 10 most viewed video ads on YouTube in January 2016. With caucus and primary season heating up, the candidates in the U.S. election race are turning to YouTube to get their message across.
Music is one of THE most popular categories on YouTube, and the video site is a very powerful promotional tool for both amateur, and professional, musicians. Competition is fierce, but you don't have to be Taylor Swift to generate views and engagement if you follow some simple advice.
As part of its 10th birthday celebrations, YouTube has confirmed the winning video ads of the past decade. We take a look at the top 5 and give video marketers feedback on 8 of the best practices for successful video ads, as well as 2 strategies to avoid.
Video games, beer, owls, Jeeps, and pole-vaulting are all the subjects of the most viewed video ads on YouTube for February 2015. Every video ad in the Top Ten generated over 4 Million views each, so let's take a look at the ones that caught your attention.
Copyright law can be a minefield to navigate, and many thousands of creators may not even be aware that they are in breach of the law by using copyrighted music in their videos. We take a look at the issues surrounding copyright, and how video creators can stay legal.
Super Bowl has become a month-long event on YouTube, with viewers tuning in to watch the latest video ads made for the event as soon as they are released. With that in mind, brands and video marketers should be looking at getting their content lined up now for Super Bowl 2016
Can sponsored content can ever really flourish on YouTube when so many viewers react so badly against it? Yes, absolutely! But it needs to be done right. Read our 5 top tips for creating the best type of endorsement videos.
The 'Crash the Super Bowl' competition, held by Doritos, is the largest online video contest in the world, and a huge driver of traffic to the Doritos website. Sure, the winner can expect some spectacular prizes, but it's the brand behind the contest that really scores a marketing touchdown.
As well as creating their own video content, brands can also leverage other creators and channels on YouTube to build visibility, and a bigger audience. We show you three ways that brands can actively participate in the YouTube eco-system without spending millions of dollars, or busting their chops to create that elusive viral hit.