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YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTube

If your brand has yet to experiment with YouTube Live as part of your video marketing strategy, now is the time to try. Read our guide to ensure you are following best practices to get the most return on investment from your YouTube live-streams. ...

Real vs Fake News: Which One Is Winning in the World of Online Video?

'Fake News' is the buzzword of the moment, with the term attracting huge amounts of attention from media companies, authentic journalists, video marketers, and political observers. But is fake news really stealing views from real news when it comes to online video content? ...

Top 10 Things You Need To Know About Using Copyrighted Music On YouTube

Do you want to use music in your YouTube videos but are unsure about the copyright issues? Do you want to use licensed tracks but not sure where to start? We answer 10 of the most pressing questions that creators and publishers have about using copyrighted music and audio tracks in their video content. ...

Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

While linear broadcast ratings were down for the 2016 VMA's, digital video views and engagements saw significant increases - especially on Instagram. In fact, total video engagements increased 58% on Instagram for VMA videos vs. last year!...

How Halo 5 YouTube Live-stream Smashed All Sales Records for Xbox

In October 2015, Xbox hosted a six-hour live-streamed event on YouTube which helped Halo 5 break sales records for the brand. Over the course of the event, around 8M viewers tuned in, with a dedicated 700K gamers staying for the full 6 hours. ...

Late Night Television’s Takeover of YouTube

Late night television stars like Jimmy Fallon, Jimmy Kimmel, and James Corden are not only huge hits on TV, they are also generating massive views and engagement for their online video content. We take a look at late night television's takeover of YouTube....