branding

Is Your Video A Vehicle or A Destination?

I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion. ...

The Relationship Between Social Media and Search

Comscore, in conjunction with social media agency m80, has released the findings of a new study on the relationship between search and social media.  The result...
hosted-posted-l

Video Marketing Strategy: Hosted Versus Posted Video

When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or u...

MySpace + Hulu = YouTube Rival?

According to something I just read over at CNET, Rupert Murdoch is ready to create an online video monster, or at least to reshape MySpace into an 'entertainmen...

Video Platforms - Interview With Sorenson 360 (Part 1)

I recently interviewed Eric Quanstrom, Vice President of Marketing and Strategy for Sorenson Media, about their video publishing and delivery platform, Sorenson 360. Eric explains what their company believes are the essentials for any business to have in selecting a video publishing and delivery solutions provider, and why he believes “Video Delivery Network” is a more appropriate term for his industry than “Online Delivery Platform” (OVP).

7 Paths To Viral Video Marketing Success

Viral videos are the Holy Grail of Internet Marketing. Every individual, marketing firm, and corporation is striving to create a piece of video content that goe...