branding

nba social video

The NBA is Crushing Other Sports Brands on Social Video

The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer look at some of NBA's tactics.

7 Tips for a Successful Snapchat Video Marketing Campaign

Snapchat’s not all flirting and face swaps — there’s huge marketing potential especially when you’re aiming at teen/young adult audiences. We take a look at 7 tips for a successful Snapchat video marketing campaign that brands can implement today.

6 Killer Tips to Make Your Custom Thumbnails Pop

A great custom thumbnail for your video is one of the best ways of encouraging viewers to click through, especially if they unfamiliar with your content. We bring you 6 best practice tips to make sure you are optimizing these images the best you can.

How Home Depot is Winning with How-To Video Content

Video is an excellent way to promote how-to content, especially for brands. The Home Depot is one company that is providing extra value to customers with tutorials and informational videos based around the products it sells. It's a great example of a 'hygiene' video strategy that more brands could employ.

The Art of Persuasion: 5 Viral Videos You Didn't Know Were Ads

Great storytelling can make or break a video marketing campaign, and some of the very best viral video ads of the past few years took the viewer on an emotional journey rather than dragged them along on a sales-pitch. We look at 5 incredibly successful branded videos that you may not have realized were ads.

Where NOT to Place Annotations on YouTube Videos

Annotations are a fantastic feature for any YouTube creator as they can be used to guide the viewer to watch other channel content, visit an associated website, or to give extra information about a topic. But the placement of your annotation can drastically impact its success rate, so we show you what to avoid on this week's How-To's Day.

How-to Use YouTube's InVideo Programming to Promote Your Channel

InVideo Programming allows you to add some interactivity to your YouTube videos, like a branded watermark, image, or feature video or playlist. On this week's TubeTalk podcast, we discuss the ways in which InVideo Programming can help promote your YouTube channel.

How-to Drive More Engagement With YouTube Comments

In this week's TubeTalk podcast, we take a look at how valuable YouTube comments can be for your branded channel. The comments feature gives brands a second chance to communicate their message, and engage with their audience. With good moderation, YouTube comments can provide excellent feedback on your product or service.