According to fascinating new research carried out by a university in Australia, the number of times a brand appears visually or verbally in a commercial had little or no impact on its popularity online
What's the single most effective distribution strategy for branded video marketing campaigns? First-off, it's important to decide before embarking on any video marketing strategy what metrics are most important for you and plan accordingly. Your success metrics will not only effect your distribution strategy, but they will also influence your video content itself. Here are several considerations and things to think about before you determine your distribution strategy.