Taco Bell shows off its new breakfast menu, ToyotaUSA takes us on a daydream, Peanuts launch their new movie, and Oreo cookies celebrate St Patrick's Day. Watch these, and other best Instagram videos of the past 7 days
A great viral video marketing campaign can reach audiences all over the world - as long as they have access to the internet. Sites like YouTube, Facebook and Twitter mean that a video can make an impact in many an overseas market. Let's take a look at the big viral hits in Spain in 2013.
In a new report, 73% of consumers confirmed that they were more likely to buy a product or sign up for a service if they first watched a business video that explained the product to them. A staggering 96% said that video content was useful when making purchasing decisions online.
'First Kiss' has generated 27 million views in just a couple of days but how many viewers would have taken the time to watch it had they known in advance that it was in fact a video ad for a clothing company? Admittedly, a brilliant, highly-shareable one, but an ad all the same.
In a week where Vine experimented with some interesting curation features, and officially banned explicit content, we've seen some excellent creative work by brands and agencies on the platform. VW, Samsung, Cadbury, Nest, Spotify and Priceline all made the pick of the best Vines of the week.
Cadbury showed off its baking skills and rustled up a yummy chocolate cake for Facebook's 10th birthday, Mercedes took us for a snowy but blistering ride around its test track, and Ralph Lauren's Polo Bear got his own Winter Olympics kit. Welcome to the best of the week's branded Instagram videos.
In terms of viral video advertising, how did brands fare last month, and what ads worked for them regarding engagement, sharing, and general social buzz? Will it be the last month that a 'prankvert' hits the top spot and how many Super Bowl ads will we see in February's chart?
Budweiser's "Puppy Love" commercial not only won the hearts and minds of the viewers of Super Bowl 2014, it also generated the most shares across the internet - an incredible 1.31 million according to Unruly. That makes it the 6th most shared Super Bowl ad of all time.
The big beauty brands may dominate TV and the glossy magazines but they are being crushed on YouTube when it comes to views, likes, comments and engagement. In fact, only 3% of YouTube beauty views belong to the big cosmetic and beauty brands.
An explainer video can be a phenomenally powerful tool for your brand. But can a do-it-yourself explanation video really match up to one that is professionally made by a specialist company? We bring you the pros and cons of both options.
With only 6 seconds to play with on Vine, you'd better be on your animation game to succeed. We talk to Pinot, a superstar motion graphic designer who has worked with Disney, the BBC, and Virgin on Vine campaigns. He's the master of the 6-second stop-motion video.
Michelle Obama slam dunks along with the best, Daft Punk get lucky at the Grammy Awards, the Muppet's shock us out of boredom and Ben & Jerry show us how their delicious ice cream gets to our freezer. These and other best Instagram Videos of the past 7 days.
The best Vines of the last 7 days include Dunkin Donuts glamming it up at the Golden Globes, Dove showing us how to tie the perfect Windsor Knot, plus Nokia announce their Lumia update rollout via the medium of bad hair.
Proctor and Gamble's new worldwide feelgood ad campaign has gone viral, just in time for the 2014 Winter Olympics, where they are also setting up a base to support the families of Olympians in Sochi. But it's moms who really get the special treatment in “Pick Them Back Up”.
On this week's ReelSEO Creator's Tip, we take a look back at some of our favourite video ads of the year and discuss the lessons we can learn from them. As video marketers, what takeaways are useful in determining what worked for a brand and for an audience?