branded content

8 Best Branded Instagram Videos of the Week: 3rd February 2014

Considering almost every brand created at least some kind of content around the Super Bowl, very few turned to Instagram video to do so. That aside, we bring you 8 of the best branded short-form videos of the week from the site from Oreo, Toyota, Cadbury and MTV. ...

Most Viewed YouTube Ads In Brazil December 2013

Soccer, perhaps unsurprisingly, was the main feature of 6 out of the 10 most viewed video ads in Brazil last month. With 5 months still to go until the 2014 World Cup, the public's appetite for the game, and anything related to it, is only going to increase. ...

5 of the Best Branded Vines of the Week 8th January 2014

The best Vines of the past 7 days include footage of Toyota's snazzy 'i-road', an electric three-wheeler that leans right into the bend as it takes a corner, plus Samsung show us how to protect our mobiles from the freezing cold weather by knitting them a cover....

Rhett & Link: Behind the Reel with YouTube Viral Masters [Interview]

Kings of the viral video, Rhett and Link, are our very special guests on our new interview show 'Behind The Reel'. We talk to them about their YouTube and TV success and their creative process as well as Walmarts, milk and gorilla marketing....

Lessons from 2013’s Top Online Video Ads

On this week's ReelSEO Creator's Tip, we take a look back at some of our favourite video ads of the year and discuss the lessons we can learn from them. As video marketers, what takeaways are useful in determining what worked for a brand and for an audience?...
eye on ecommerce

53% Say a YouTube Video Influenced a Purchase at Least Once?

A new report states that over half the people surveyed purchased a product or service after watching a YouTube video - not a YouTube advertisement, a YouTube video. It means that branded content on YouTube is having a fairly massive impact on purchasing decisions of consumers....

5 Of The Best Branded Vines Of The Week: 4th December 2013

Thanksgiving may have been and gone but it still dominates this week's look at back at the best branded Vines of the last seven days. Lowe's gave us a disco dancing turkey (of course) but Dunkin' Donuts stole our hearts with a sugary Thanksgiving parade. ...

Brand Demand Outstrips Creator Supply On Channel Pages

Channel Pages is only two months old but it already has 30 million subscribers and 300 million monthly views. The collaboration platform matches creators with creators and creators with brands, and right now, the demand from brands is outstripping supply, which is great news for YouTubers. ...

Earned Media Rankings on YouTube Have Arrived with Octoly

Did you know that 99% of Apple related content viewed on YouTube is created by individuals outside of the company? Earned Media is a powerful and effective marketing strategy and at last there is a tool that can help brands identify their most engaged fan base. ...

40% Of Top 1000 Shared Instagram Videos Are Brand Led, Snoopy Is Top Dog

Instagram Video only launched in June but it's already attracting huge brand attention. 40% of the top 1000 shared Instagram videos last month were brand led, with Peanuts, GE, Nike, MTV, Disney and Red Bull all benefiting from super short form video marketing. ...

How Ricky Riot Became An Instant YouTube Hit And Drove Sales [Case Study]

Video Content Marketing is a hot topic for online marketers these days. But how does it fit within your own online marketing mix? Creativa worked with a national chain of retail art and craft stores to help build video content marketing in to their strategy. The results drove new customers in to stores....

YouTube’s New Cross Promotion Feature Makes Branding, Discovery Easier

We give YouTube a lot of grief over some of the features it introduces but we are really excited about this new one. It finally allows cross promotion of video content between channels - whether they are your own or other creators. We think it has the potential to make branding and promotion so much easier. ...