branded content

Pixability Announces ÜberTube Event for YouTube Brand Marketing

Big Data software Pixability has announced the ÜberTube 2014 Brand Summit, which is timed to provide critical YouTube data and insight to brands making ad allocation decisions for both the TV Upfronts and Digital Newfronts. The event will provide an opportunity for digital marketing professionals to collaborate with their peers and learn how to leverage YouTube for maximum brand impact.

6 Best Branded Vines of the Week: 9th March 2014

In a week where Vine experimented with some interesting curation features, and officially banned explicit content, we've seen some excellent creative work by brands and agencies on the platform. VW, Samsung, Cadbury, Nest, Spotify and Priceline all made the pick of the best Vines of the week.

Global Online Video Association Formed, for the Betterment of Online Video

A group of YouTube MCNs and other digital video companies have got together and founded GOVA - the Global Online Video Association. Its goals include working to set industry standards, support those with investments in original digital content and work toward better monetization and wider utilization of that content for advertising and marketing.

Videos Ads: Top Shared Global Brands of January 2014

In terms of viral video advertising, how did brands fare last month, and what ads worked for them regarding engagement, sharing, and general social buzz? Will it be the last month that a 'prankvert' hits the top spot and how many Super Bowl ads will we see in February's chart?

6 Best Branded Vines of the Week: 5th February 2014

Vine was a very popular platform with brands last week and many of them used the site to show off some fantastically creative Super Bowl content. Priceline parodied SodaStream and ESPN watched the Seahawks and Broncos mascots slug it out.

Budweiser’s “Puppy Love” Takes Super Bowl Ad Trophy with 1.3m Shares

Budweiser's "Puppy Love" commercial not only won the hearts and minds of the viewers of Super Bowl 2014, it also generated the most shares across the internet - an incredible 1.31 million according to Unruly. That makes it the 6th most shared Super Bowl ad of all time.

8 Best Branded Instagram Videos of the Week: 3rd February 2014

Considering almost every brand created at least some kind of content around the Super Bowl, very few turned to Instagram video to do so. That aside, we bring you 8 of the best branded short-form videos of the week from the site from Oreo, Toyota, Cadbury and MTV.

Most Viewed YouTube Ads In Brazil December 2013

Soccer, perhaps unsurprisingly, was the main feature of 6 out of the 10 most viewed video ads in Brazil last month. With 5 months still to go until the 2014 World Cup, the public's appetite for the game, and anything related to it, is only going to increase.

5 of the Best Branded Vines of the Week 8th January 2014

The best Vines of the past 7 days include footage of Toyota's snazzy 'i-road', an electric three-wheeler that leans right into the bend as it takes a corner, plus Samsung show us how to protect our mobiles from the freezing cold weather by knitting them a cover.

Lessons from 2013’s Top Online Video Ads

On this week's ReelSEO Creator's Tip, we take a look back at some of our favourite video ads of the year and discuss the lessons we can learn from them. As video marketers, what takeaways are useful in determining what worked for a brand and for an audience?
eye on ecommerce

53% Say a YouTube Video Influenced a Purchase at Least Once?

A new report states that over half the people surveyed purchased a product or service after watching a YouTube video - not a YouTube advertisement, a YouTube video. It means that branded content on YouTube is having a fairly massive impact on purchasing decisions of consumers.

5 Of The Best Branded Vines Of The Week: 4th December 2013

Thanksgiving may have been and gone but it still dominates this week's look at back at the best branded Vines of the last seven days. Lowe's gave us a disco dancing turkey (of course) but Dunkin' Donuts stole our hearts with a sugary Thanksgiving parade.