branded content

5 Ways to Use Instagram’s Hyperlapse for Video Marketing

Instagram's Hyperlapse app allows you to create amazing time-lapse videos on your smartphone, and upload them to social networking sites. In this week's Creator's Tip, we discuss the ways you can use this app to create engaging marketing videos....

YouTube Influencer Marketing is NOW Open to All Brands

Up until recently, brands could only really connect with YouTube Influencers by reaching out directly, or by negotiating via an MCN. But virtual marketplace FameBit offers a new solution that allows brands to connect directly with YouTubers to create promotional videos for a reasonable budget....

Viewers LOVE Halloween, So Why Aren’t More Brands Creating Video Content Around It?

Halloween should be the kind of event that brands jump on to create videos for, but out of the 80,000 YouTube channels who have uploaded Halloween content, only 1.3% belong to brands. With the average Halloween How-to video attracting around 18,000 views, how much longer can brands ignore this golden marketing opportunity?...

Brands on YouTube: Cracking the Influencer Creator Market

YouTube is vitally important for brand marketing, and visibility, and a YouTube celebrity endorsement can buy credibility and loyalty from a lucrative and engaged audience. But with new opportunities for 'fan funding' on YouTube, will those Influencers remain happy to work with brands if it means a compromise in creativity? ...

YouTube War Games: Call of Duty vs. Battlefield

Video games are the second largest category on YouTube after music. And if you take away Vevo, games are the largest category that is driven by independent YouTuber channels. YouTube videos have a big impact in the gamer ecosystem, so let's take a look at how video game rivals Call of Duty and Battlefield compare. ...

Micro-Video Marketing Strategies for Brands on Vine & Instagram

In a very short space of time, micro, or short-form video content has become a vital marketing vehicle for many top brands and creators. At ReelSummit 2014, we put together a stellar panel to analyse the current trends for micro-video and which direction it may be heading in. The panel discussed the state of the industry, and why and how brands should look to invest in short-form video content. ...

Forget Viral! How Industry Dynamics Drive YouTube Performance

Pixability gave attendees at the 2014 ReelSummit some exclusive brand data on YouTube, which highlighted how earned media is driving more engagement and views than branded content could ever hope to. Independent creators, and viewers with their own agendas, are driving the way content is performing and being consumed. His presentation is mandatory viewing for brands who are looking to get it right on YouTube....

5 Totally Tubular Secrets to Brand Success on YouTube

YouTube has more daily views of its video content than Facebook posts get likes, and a recent survey of teens indicated that YouTube was their preferred social network. So, clearly every video marketing campaign should include the site as part of its strategy. At ReelSummit 2014, Allison Stern, Co-Founder of Tubular, presented "five secrets to success on YouTube," highlighting common brand pitfalls. ...

Best Branded Vines of the Week: 6th August 2014

In this week's best branded Vines, we hit the red carpet with Delta, join our gaming friends on #PS4, wince along with Dollar Shave Club, drink along with Pepsi Max, and learn that girls only want one thing at Taco Bell....

Shakira’s and Activia’s ‘La La La’ Now Most Shared Video Ad Ever

An ad for Danone’s Activia yoghurt starring Colombian pop princess Shakira has become the most shared ad of all time. The three-and-a-half minute music video – “La La La (Brazil 2014)”, released in partnership with the World Food Programme - has overtaken Volkswagen’s Super Bowl commercial “The Force”, which has held the number one position since February 2011....

5 Best Branded Vines of the Week: 26th June 2014

We are in the thick of the World Cup, and many brands have been creating Vine content around the tournament. Sick of football? No problem, just try watching it via the medium of Lego, or wallow in nostalgia as Buzzfeed takes you on a journey through World Cup history. Watch these, and other great branded Vines of the past week. ...

How YouTube is Changing the Way We Research Consumer Electronics [Study]

Did you know that when it comes to videos about consumer electronics, branded product teasers are the most popular on YouTube? Did you also know that when that product is released, it's user-generated content from independent vloggers that attracts the most attention? A new report from Pixability highlights the way brands are missing out on huge opportunities to engage with potential customers and fans. ...

8 Best Instagram Videos of the Week: 17th June 2014

Cornetto tempts us with its ice cream products for the coming hot summer, Monster Energy creates a brand new flavor just for Valentino Rossi, Samsung announces the new TabS, we get a history lesson about the U.S. soccer team jersey, and Lego goes crossword mad. These, and other, best Instagram videos of the week. ...

Fan-Made Video Game Content Crushing Brands on YouTube by 19-to-1

Gaming walk-throughs are one of the most popular verticals on YouTube, but did you know that views of videos from independent creators vastly outnumbered those released by game publishers, even accounting for all paid promotions of those videos on YouTube? This ratio was remarkably consistent across the board, with earned media averaging 95% of all video game views. In other words, YouTube users watched fan-made videos over brand-made videos at a rate of 19 to 1!...