best practices

Facebook Video: Expert Insights & Latest Best Practices [Interview]

Facebook video is growing at a staggering rate, and this represents both an opportunity and a threat to digital marketers that aren't publishing videos to Facebook directly. We spoke to online video expert Mark Robertson who shared some up-to-date insights, and best practices around getting the most out of your Facebook video marketing strategy.
nba social video

The NBA is Crushing Other Sports Brands on Social Video

The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer look at some of NBA's tactics.

How Halo 5 YouTube Live-stream Smashed All Sales Records for Xbox

In October 2015, Xbox hosted a six-hour live-streamed event on YouTube which helped Halo 5 break sales records for the brand. Over the course of the event, around 8M viewers tuned in, with a dedicated 700K gamers staying for the full 6 hours.

A YouTube Certified Team is Key to Audience Growth

Did you know that YouTube has an extensive certification program, primarily aimed at educating interested parties in best practices for Audience Development or Digital Rights? This is a great program for individual creators or brands looking to grow their own channel or help other creators.

Do You Really Know the Impact of Social Video on Your Brand?

With 75% of mobile Internet traffic predicted to be video content by 2020, brands needs to work with new metrics to determine how their content is performing across social video platforms like Facebook, YouTube, Twitter, Instagram, and Vine. We take a deep dive into why you should also be measuring Conversation, Amplification, and Applause.

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

Although Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they’re watching on TV. And a huge number of that target audience is consuming video via their smartphones and tablets. That's why it's essential that those big companies need to embrace video as part of their mobile digital marketing strategy.

The Brands and Agencies Behind the Most Popular Video Ads on YouTube

Finding success on YouTube isn't easy, even with a substantial marketing and advertising budget. YouTube has given a shout out to the top creative advertising and marketing agencies whose video content consistently appears at the top of the most watched ads leaderboard every month. It takes real talent to consistently produce the kind of videos that viewers will watch, share, and engage with.