The online video landscape has changed and the balance of power now resides with the audience and influential video creators, rather than with the brands and advertisers. Great video content will always do well, but it's community engagement that is now king, and brands and marketing teams need to build a different kind of relationship with consumers.
A new study from the Web Video Marketing Council, and ReelSEO, confirms that 73% of respondents believe that video positively impacts marketing results and ROI. 83% of those companies surveyed are using video content for website marketing, with another 50% incorporating video content in their email marketing campaigns.
As part of our annual Video Marketing Survey, we want to get a better understanding of the wins, as well as challenges, that face the B2B video marketer. If you're part of a B2B marketing team, we'd love you to participate in this short, 25 question survey.
43% of businesses looking to source a product or service from another brand use online video as part of their research process. So, how do you make your B2B video stand out from the crowd? We show you 3 ways on the week's Creator's Tip.
A new report confirms that video is among the top choices for an effective B2B content marketing campaign, with 76% of respondents confirming that video publication and distribution is one of the most effective digital marketing strategies, and a core component for lead generation ROI.
Incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience. But it never hurts to have some research that backs that approach up, right? A new study confirms that online video has been found to convert better than other forms of digital content, with 71% of respondents indicating it helps conversion and lead generation.
According to research, nearly 57% of B2B prospects and customers feel that their sales teams are not prepared for the first meeting. As a result, many companies are re-evaluating their marketing and sales automation systems (aka Lead to Revenue Management or L2RM platforms), and are turning to video as the crucial tool to transform productivity and ROI.
So what do you think is the most effective online video marketing channel? Are you stuck in a company where you're using channels you think aren't effective? You wouldn't be alone as this new report shows vast discrepancies in what companies are using versus what they think most effective. Do you agree with these results or do you have different experiences in the workplace?
According to a new report from AdAge, marketing budgets are going to increase for video, digital, and mobile in 2014 while more 'traditional' forms of advertising are set to get around the same spend as 2013. Respondents confirmed increased budget for video content ahead of search and banner ads.
In our 2013 Online Video Marketing Survey and Business Trends Report, YouTube and Google rank as the most often cited place for purchasing paid video ads, but only a third of video marketers are investing in in-stream video advertising.
Video marketing platform Vidyard have teamed up with Salesforce to enable brands to leverage video content for the B2B market. Their new tool allows businesses to see who watched what, for how long and from which location. That's a lot of very useful data for any sales team.
On location shoots and testimonials were the top video styles chosen by marketers this year and over 65% of those surveyed for our report confirmed that they were producing 10 or more videos for marketing purposes. This and more from our 2013 Online Video Marketing Survey and Business Video Trends Report.
A new report from ReelSEO, Flimp Media and The WMC confirms that 93% of marketing professionals surveyed are using video as part of their mix, with 82% stating they are very satisfied with the ROI they are seeing with their video marketing campaigns.