apple tv comcast

Apple, Comcast in Congestion Free Bandwidth Delivery Talks

Rumors abound that Apple is in talks with Comcast to structure a deal that could mean Comcast customers get priority treatment when it comes to receiving Apple TV content. What does this mean for Net Neutrality if the agreement goes ahead?
cameo vimeo app

Vimeo Buys Start-up 'Shoot 'n Edit' iPhone App 'Cameo'

Vimeo is moving into the mobile video app market space with its acquisition of Cameo, a 'shoot and edit' app for the iPhone. But even with its attractive themes and cloud-powered features, Cameo's success ultimately depends on users wanting to both make, and edit, movies on a regular basis.
apple full screen ads iphone ipad

Full Screen Auto-Play iAds Are Coming To Your i-Phone and i-Pad

New full screen, auto-play video ads could be coming to an iPhone or iPad near you soon. The iAds will be music to the ears of advertisers who, currently, can only deliver clickable mobile banners for their video to play on Apple mobile devices.

Tumblr May Be More Important for Video Marketing than You Realize

Did you know that Tumblr drives more average video starts from referred traffic than YouTube, Twitter and Reddit? Did you know that Tumblr and Facebook are producing nearly identical video view rates with over one third of referred visits producing a video start on both platforms?
cumberbatch sesame street

Fun Video Friday: Facebook Look-backs and Sherlock Doing Sesame

Benedict Cumberbatch helps the Count on Sesame Street, Australia shows us what a very bad idea it is to play truant from school, Instagram goes all 80's and Sir Fedora wins the internet. Watch the pick of the must-see videos of the week.
ott 2014

An In-Depth Look At OTT And Live TV For 2014

2013 was a huge year for OTT (Over The Top) devices and content providers, but that's nothing compared to the growth of original content that Amazon, Hulu and Netflix are promising for 2014, alongside some exciting developments in OTT technology.
slowcam app

Want Slo Mo But Don't Have An iPhone 5s? There's An App For That

Jealous of those iPhone 5s owners who can record slo mo video to their heart's content while you pretend not to care that your older model can't? Well, envy no more as we bring you news of an app that can turn your existing Apple device into a slo mo demon.

iPhone 5s Slow Motion Videos: How To Post To Instagram

The Apple 5s hit the stores over the weekend and has flown off the shelves. The slow motion feature is proving extremely popular if YouTube uploads are anything to go by but sharing those clips isn't so easy. We show you how to upload to Instagram and other sites.
samsung video shares unruly

Apple Lose Out To Samsung, Xbox to PS4 in Video Ad Battle [Report]

Significant video shares across social media networks can increase brand awareness by 55% and increase the 'likelihood to purchase' by 103% but who are the real winners in the technology sector when it comes to video ad shares? A new report from Unruly takes us through the data.
apple making a difference

Apple Video Finds Emotionally Compelling Stories in Apps

Apple's "Making A Difference...One App at a Time" is a great example of telling stories and compelling audiences rather than strictly saying "Look at us and all these great things we can do!" type of ad. Finding an emotional resonance in your video is one of the chief aspects you look for in video creation.

Somersby Cider Ad: Hilarious, But Does Low Definition Hurt Its Appeal?

Somersby Cider has made an excellent video spoofing the Apple Store. But does the fact that you can only watch it in 360p hurt its impact? There are a number of factors that go into how people watch video, and a slick, high-quality video isn't always mandatory.