AOL

Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]

The new 2015 Video Industry Report from AOL claims that agencies and brands are spending less and less on TV ads spots, with a sizable portion of those dollars and resources now being reallocated to video advertising. Spending on US digital video ads grew by 42% to $7.46 billion in 2015, but that number is expected reach over $13 Billion by 2019.

List of Video Search Engines and Video Search Web Sites (Updated)

YouTube, Google, and Bing are the main video search engines that will let a user search for video content on a particular subject. But did you know there are at least 6 others that you can use to find the video you want? We bring you the top 9 video search engines and video search websites.

Is 'Attention' the New Metric Video Advertisers Need to Pay Attention To?

Impressions have always been the standard metric when it comes to video advertising, but there's a new KPI in town - the 'Attention Index'. This measures the shift in consumers’ attention, and the impact that has on ad effectiveness. Is 'Attention' the new metric the video advertising industry needs?

YouTube, AOL Need to Pull the Right Viewers to Keep Advertisers Happy

YouTube, AOL, and other media giants have recently announced huge investments in online video content. This content needs to act like a magnet for targeted viewers - just like special interest magazines once did. The success of each endeavor depends on the ability of the video content to attract a segment of buyers which, in turn, will attract enough endemic advertisers to sustain them.

YouTube Converts More Customers Than Facebook, Twitter [Study]

When it comes to paid advertising campaigns on social networks, new research has found that YouTube is the best platform for introducing new products to potential customers, and is also the best social media site for closing sales with consumers.

YouTube Superstars Debut on AOL Original Series ‘Follow Me’

The first two episodes of the AOL Original series 'Follow Me’ have premiered, and the debut shows offer a behind-the-scenes look at the lives of two YouTube celebrities, Brittani Louise Taylor, and online video boy group sensation Our 2nd Life. So, what lessons can internet marketers and video content producers learn from BLT and O2L appearing on AOL?

AOL Video Gets Two Emmy Nominations for Original Content

The Emmy Awards are embracing and acknowledging original online content, and AOL Video is being rewarded for two of its shows, 'The Future Starts Here', and 'Park Bench with Steve Buscemi' with two nominations for the 2014 Emmys.

186 Million Americans Watched an Online Video Last Month

186.1 million Americans watched online videos last month, that's very slightly down from March 2014, but Google sites still dominate the video content properties chart, and VEVO still maintains its rock-solid lead as the YouTube channel with the most unique views.

2014 Digital NewFronts: Firsthand Report From the Frontline

What is it like to be a reporter in the middle of the 9-day digital extravaganza that is the 2014 Digital NewFronts? We talk to Michelle Castillo, Digital Media Reporter for Adweek, just as the nine-day-long series of events was entering its second week, and asked her for a firsthand report from the trenches.

AOL Partners with Miramax on Free Movie Streaming

Miramax is sorting out a deal with AOL to run ad-supported full-length films on the latter's On network. This is the first foray into long-form for AOL, so many eyes will be watching, from both a technical aspect (can they pull it off) and from a consumer aspect (I can watch Pulp Fiction without a subscription?). It also could become the case study on how to fully monetize a massive movie library since Miramax already has multiple SVOD deals.

March 2014 Online Video Rankings: 47 Billion Videos Watched In U.S.

comScore's Online Video Rankings are out for March 2014, and they confirm that 187 million Internet-connected Americans watched 46.6 billion online videos, including 28.7 billion video ads. VEVO, ZEFR, Maker and Disney were the top YouTube channels for unique viewers.

AOL Reclaims #1 Video Ad Property, Maker Back to #2 YouTube Channel

The new year has not started out right for the online video industry with numbers dropping across the board in terms of viewers, minutes and ads. But is this an actual depression or just the late winter/post-holiday blues for the online video industry? With the release of comScore's February Video Ranking numbers we can find out what's going on. We do know that AOL is the #1 video ad property site again though and that Maker Studios reclaims the #2 YouTube channel spot.

New Yahoo Video Platform Aims to Take on YouTube, AOL [Rumor]

Yahoo has big plans for online video, and after the failed attempt to buy Dailymotion last year, reports now claim that the company is launching its own brand new video platform to rival YouTube. Video creators shouldn't get too excited though, it's invite only for the big video rock stars for now.