5 Essential Steps to Boost Your Viral Video Marketing Strategy

The process of creating a successful branded video, one that has the potential to go viral, doesn't have to be based on pure chance. The key is to have a systematic plan that uses engagement, timing, distribution, and strategy to build the initial audience of your video. We give you five essential tips to boost your video marketing strategy.
youtube views

Why YouTube Views Clampdown Benefits Advertisers

Late last year, YouTube changed their algorithm to thwart companies that send traffic to YouTube videos for a fee. So, how are video seeding companies affected by YouTube’s clampdown? And why is it a plus for advertisers?
youtube secret algorithim

YouTube: Good Luck Trying to Game Our Algorithm

There is a lot of money and fame to be had through YouTube and knowing the code or algorithm would allow somebody to easily game the system for their own rewards. But YouTube aren't going to let spammers or anyone else after the main chance win that easily.
digital transformation

Digital Transformation: What Has it Got to Do With Online Video?

Is YouTube the world’s second largest search engine or the world's second largest social media site? And what is Digital Transformation anyway? These, and other questions, will be addressed at the ÜberTube Brand Summit this week.
youtube april fools

YouTube and Google: The VERY Best April Fools’ Day Pranks, 2008-2013

Tomorrow is April Fools’ Day and in the next day or so we can expect around two dozen April Fools’ Day pranks from Google and YouTube. We take a look back at some of the very best jokes from the company from the past few years. How many will they fool this year?
Creators Tip 133 - Why you should not disable YouTube comments

Why You Should Not Disable YouTube Comments

If you are a brand or a creator on YouTube, you may be tempted to disable the comments on your videos, especially if they are always overwhelmingly negative On this week's Creator's Tip, we but we want to give you a few reasons why you might want to reconsider that decision.

Programmatic Video Ad Buying: A Nuts and Bolts Guide

Programmatic video ad buying is changing the face of video advertising, as we see automated systems make the media buying decisions rather than individuals. Still confused? Read our handy nuts and bolts guide and find out the benefits for ad buyers and publishers.
youtube abuse

YouTube Agree To Take Action Against Child Exploitation Video Content

Google has confirmed that they are taking significant action to block results pertaining to child abuse videos and images which should prevent 100,000 keywords and key phrases from appearing in their search results. The move comes after considerable pressure from the British Government.
google algo hummingbird video

Google's Hummingbird Update And The Implications For Video SEO

Google introduced a new algorithm last week and it is expected to affect up to 90% of global search results. We take a look at the implications for video marketing and how user intent behind a search is now far more important that the actual keywords used.
game theorists

How PewDiePie Made It to the Top of YouTube's Subscriber Throne [Video]

Yeah, you might be over the age of 25 (or even 18) and wonder how PewDiePie did it. But there wasn't any magic to it. He makes videos every day that young people watch, 15-20 minutes a day. And believe me, YouTube's algorithm noticed. The Game Theorists' video illustrates this perfectly.
matt cutts

Google's New SEO Changes Coming This Summer

Google is updating the search algorithm again. One possible effect to video is the targeting of sites that use advertorials without full disclosure. There are a number of other black hat spamming techniques being addressed, but Google's Matt Cutts explains it better than I do in a video Google released.