closed captions international audience

Translate Your Closed Captions & Reach a Wider Global Audience

80% of YouTube views come from outside the U.S., and nearly 70% of views come from non-English speaking countries. If you want to reach an international audience, then translating your closed captions into other languages gives your brand a huge opportunity to expand your potential share of the global market.

Watch Time: A Guide to YouTube's TOP Search Ranking Factor

YouTube switched it's algorithm in late 2012 to focus on a new ranking factor called, "Watch Time." In this post, I take you through the history of YouTube's algorithm and ranking factors, discuss the reasoning behind why they've changed to "Watch Time," dive deep into the definition of watch-time, and highlight several best practices designed to influence and optimize for YouTube's most important ranking factor.
YouTube Trends Dashboard

4 Free Keyword Research Tools Video Marketers Should Be Using

YouTube's Ads Keyword Tool is no more, but we'd argue that it had become less and less effective over time anyway. For video marketers and advertisers in 2014, we suggest 4 free keyword research alternatives to use as part of your marketing strategy.

Facebook Users Watch 1B Videos Per Day, 65% Via Mobile

Facebook's drive to make video content an integral part of everyone's New Feeds is paying off handsomely as the site has reported that users of the social network watch an average of 1 billion videos per day. Video views have increased by an incredible 50% between May and July of this year, and around two-thirds of daily views are via mobile devices.
youtube messages

YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found

YouTube has released another resource, aimed at video creators and marketers who want to get the most out of the site. The new YouTube Creator Discovery Handbook is full of advice, especially for those new to video marketing. In this post, we take a look at Watch Time, and the why YouTube wants all of it's users to be logged in.

Keep Facebook Videos Short and Sweet for Best Engagement

With more videos than ever appearing in Facebook's News Feed, video marketers need to take note of what is going to work for them. A new study suggests that viewers will engage with a video on Facebook, and watch it to 95% completion, if it is less than 21 seconds long.
ReelSEO TubeTalk

How to Optimize YouTube Tags and Descriptions

How do you properly tag your YouTube videos? How do you add default tags and descriptions to your YouTube channel? How do you rearrange your YouTube tags? We answer these questions and more this week on ReelSEO TubeTalk, the podcast for YouTube Video Marketing Tips.
video snippets

Why are Google Showing Far Fewer Video Snippets in Search Results?

Are video snippets going the way of authorship thumbnails - i.e. disappearing from Universal Search results altogether? ReelSEO's Greg Jarboe takes a look at the possible changes in the Google algorithm over the past few days that have led to a significant dip in the visibility of video snippets.
youtube success

7 Steps to Success on YouTube from Those That Know [VidCon]

If you want to succeed in online video, whatever your goal, you need to take the extra step and go the extra mile with your content. What are those steps? We have 7 for you right here, straight from YouTubers who know what they are talking about.
Creators Tip 148 - How To Increase Watch Time for better Video SEO

5 Tips To Increase Watch Time for Better YouTube Rankings

We all know that accumulating Watch Time on your YouTube videos is very important for how successfully they rank in search results. In this week's Creator's Tip, we give you 5 ideas for increasing the Watch Time on your video content.

Facebook Updates Video Rankings to Include Watch Time

Facebook has confirmed that it is adding a new metric to its video ranking algorithm that will affect how much video content a user will see in their own News Feed. 'Watch Time' will now be taken into account, and users who love watching videos can expect to see more of this type of content, and users who don't engage as much will see less.
Creators Tip 147 - Top 3 Influencers of Video SEO

Top 3 Video SEO Influencers on YouTube Right Now

In this week's Creator's Tip, we discuss the top three influencers for video SEO on YouTube. We confirm the three biggest factors that effect how your videos perform in the search ranking results, and what that means for the content that you are creating.