ad campaign

How Brands Can Make the Most Out of Christmas Video Marketing

It's that time of year again when many of the biggest brands in retail are launching their Christmas video campaigns. We take a look at how UK retailer John Lewis has captured the hearts and minds of consumers (with #BusterTheBoxer), and how other brands can squeeze the most out of their holiday ads.

When Should You Promote Video Content with Paid Media?

Given the huge amount of video content available on the Internet, marketers need to be aware of their options when it comes to reaching as much of their target audience as they can. If brands don’t already have millions of subscribers, likes, or followers, they’ll need to seed their video content when it launches, which means investing in paid promotion.

JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing

Gatorade has teamed up with NFL superstars JJ Watt, and Peyton and Eli Manning, on a new campaign that encourages students to “Sweat It to Get It” if they want to try the sports drink. We take a look at the ads and tell you 8 reasons why we love them, and why video marketers should too.

How a DIY YouTube Tutorial Video Saved Me $700

YouTube isn't just for watching cats, or Korean pop music. Hundreds of thousands of videos offer invaluable advice to consumers when it comes to DIY projects. We show you how a quick search on YouTube saved over $700 on the cost of a new washing machine.

Could 2015 Be The Year YouTube REALLY Takes Off?

YouTube has witnessed unprecedented growth since Google acquired it in 2006. But could 2015 be the biggest year yet in the site's history? We take a look at some of the possible changes ahead for YouTube, and what that could mean for the industry.

‘First Kiss’ Most Viewed Video Advertising Campaign of 2014

Who would have thought that a black and white ad about total strangers kissing would have generated 157 million views and beat Nike, Samsung, and Budweiser to become the most viewed video advertising campaign of 2014? We take a look back at some of the other most successful video ads of the year.

3 Ways To Drive Traffic From YouTube To Your Website

This week's ReelSEO TubeTalk podcast answers everything you need to know about driving traffic from YouTube to your website. We discuss how to link from YouTube to your website using description links, Call-To-Action overlays, and Associated Website Annotations.

The Top 20 Most Shared Online Video Ads For October 2014

Five little girls who swear like sailors attracted the most video ad shares across Facebook, Twitter, and the blogosphere in October 2014. New Zealand, Mr Bean, and Taylor Swift's kittens also made an appearance in the most shared video ads of last month.

Six Viral Video Myths That Refuse to Die

Some video marketing myths seem to have a life of their own, long after they have been dead and buried. No, you are not 53 times more likely to appear on page one of Google if you have a video on your website, and no, throwing kittens into the mix won't give you a viral video. We bust out the biggest myths for you.