youtube closed captions roi

How-to Calculate ROI from Adding Closed Captions to YouTube

Captioning on YouTube is a much discussed topic among YouTubers with the cost usually being the main concern. To help alleviate some of this uncertainty, 3Play Media has introduced a free tool that will calculate the Return on Investment of captioning your YouTube channel.
An illustration picture shows a projection of text on the face of a woman in Berlin

Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

The growth of online video continues, as the latest benchmark report from Adobe confirms that we watched 38.2 billion videos in Q2 2014, an increase of 43% year-on-year. Thanks to major sporting events, online TV views increased by a staggering 388%.
Creators Tip 155 - The point at which captions have a positive ROI

Do Video Closed Captions Really Deliver ROI? Yes!

Is adding closed captions to your video a worthwhile video SEO tactic that delivers enough ROI given the time it takes to do so? It can be very time consuming if you do it yourself, and there's a cost if you outsource the process, but the answer is a definite yes!

How Closed Captions Increase Video Views, Rankings and ROI [Study]

Recent studies conducted by Discovery Digital Networks, SafeNet, and the radio show This American Life have proven that adding captions and transcripts to videos increases search traffic, views, search rank, and engagement. We examine how these studies to understand the impact of captions and transcripts on SEO, as well as how to use them to do an ROI analysis.

Google Adds Sign Language Interpreter App to Hangouts

Google has added a Sign Language Interpreter to Hangouts, so even more people can enjoy Hangouts now. The ability for everyone to be able to communicate with each other makes for a better Hang, and no one has to be left out because of technological limitations. The app allows the hearing impaired to invite interpreters to the Hangout.