ReelSEO caught up with Josh Chasin, Chief Research Officer for comScore at the adtech conference in Chicago last week. Josh had just returned from moderating the panel titled, The State of Online Video: Going Beyond the Pre-roll.
Report released by DoubleClick Performics, "Searching for Online News." The report consists of survey findings among 500 consumers conducted in mid-May, offering a look into how consumers interact with online video news – more specifically, how they search for it, how they engage with it, and how effectively they find the news video relevant to their search experience.
The key findings of the report – There is a significant use of the Internet for video news viewing, consumers rely heavily on Search to find news online, and video with news search makes for higher engagement levels with consumers.
Grant comments on whether the data helps or hurts the SEO professionals and online marketers looking to make the business case for optimizing news video performance and distribution on the web.