Stupeflix announced today, at the Business Video Expo, that they are changing the way they connect to developers and allow access to the Stupeflix video creation suite API. Whereas it was somewhat cost prohibitive in the past, they are now lowering the price of both access and video rendering to commoditize video creation.

Previously, says Jean-Francois Boudier, Stupeflix co-founder and CTO, access to the API was dependent on requirements definition, commercial proposal, negotiation, contracts, signatures, etc. all of which made for a lengthy wait before developers could gain access to the API and start hacking .

On top of that, the financial requirements were pretty steep.  “In the old model we required a $1,500 monthly minimum to start a relationship, with a full-year commitment ($18k),” said Boudier. “Now, plans start at $300 a month, also only a $300 commitment. You only pay for what you use. We used to charge developers $1.5 per video, now on-demand rendering is as low as $0.20 a minute – average duration across applications is 70 seconds.”

From the Stupeflix Press Release:

Creating videos at a large scale is incredibly hard and resource intensive. With its API, Stupeflix offers a complete video rendering architecture as a simple-to-integrate web service. Application developers can add video creation to user experiences with a few lines of code. The Stupeflix API has automatically generated more than 7 million videos to date, for brands including Visa, Lenovo, Coca-Cola and publishers including Orange, and Partner sites include YouTube and DailyMotion.

No more contracts, negotiation to add video creation to apps

Stupeflix offers powerful tools for developers to create videos on-demand combining existing media, content in complex and programmable animations. Whether the objective is to convert an e-commerce catalog into as many product videos, or to personalize brand videos with users personal photos, project requirements can be quite different. Drafting requirements, defining a business model and agreeing on terms can slow down an integration. Today, Stupeflix removes all commercial friction and delays, with a self-serve plans offering. Developers can register directly online, pick the plan that fits their needs, and start hacking right away: it only takes a minute to get started.

Disruptive Prices to Commoditize Video Creation

Video is the only format that works well across all connected devices: computers, smartphones, tablets, TV sets. While video is in high demand, it is still expensive to produce.  “We have seen an increase of inquiries from developers all over the world who need to create videos automatically. We changed our business model, and lowered our prices, to give our customers the value and flexibility they need.” explains Francois Lagunas, Stupeflix co-founder and CTO. Now developers can use the Stupeflix API commercially for as low as $300 a month. Customers only pay for what they use, with prices as low as $0.20 per minute of video rendered.

My Thoughts

If you, as a website operator/brand/etc, were to generate one thousand videos at three minutes long, it would be just around $600. So that means 500, 3-minute videos or 1,000 1.5-minute videos would be around $300. That seems fairly reasonable to me. Stupeflix is aimed more at B2B as that’s the whole point of their API, embed video creation into websites, etc. As a matter of fact they have a thing running with VISA and the Super Bowl called “You + Ten Draft” which hooks into your Facebook profile and makes a video based on some simple choices which include drafting friends onto your team. It goes along with their take 10 friends to the Super Bowl when you use your VISA card promotion.

There are also some smaller personal use accounts that give you some personal ability to create and share videos like this one below (free videos are clipped to one minute):

The quality on that isn’t fantastic, but it was free video test so who cares. If I had wanted to pay I could have got an HD version of it which would have looked a whole lot nicer.

The service looks ideal as a way to run contests or even just to increase brand engagement, like the VISA deal on Facebook. I could see numerous uses as a matter of fact.