Steve Jobs passed away last week. The story is all over the news, and rightfully so! Steve Jobs impacted the world in significant ways, changing how we communicate, consume media, work, and even relate to each other. This week we take a brief look at Steve Jobs and Apple’s influence on the video industry. Innovations like the iMac, iSight, iPhone, iPod, and iPad have left a significant mark on the online video world. Even the company’s stance on HTML5 and Flash have impacted us. I also share a bit how Steve Jobs and Apple’s innovations have affected me personally and ask you to share the same.

Steve Jobs’ Impact On The Video Industry

QUESTION: How has Steve Jobs’ video innovation affect you personally?
This week’s stories:

The Reel Web is a weekly show highlights the news from the online video world every Monday here on YouTube and at


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Last week, Steve Jobs passed away and to cover anything else on the Reel Web this week just feels like it would just pale in comparison to the impact that guy had on the online video world. So this week, let’s just take a look at some of the innovations that he pioneered that allow you and I to do what we do in online video.

Hey guys, my name is Tim Schmoyer and welcome to another week of the Reel Web where we take a look at the online video world’s news and happenings. Of course, this week, everyone’s news revolves around Steve Jobs’ passing away and rightfully so. That’s guy’s work, his passion, his creativity has changed and influenced so much about the way you and I communicate, the way we talk, the way we work and just how we enjoy our entertainment.

Today, let’s take a brief look at his influence in video creation and distribution starting with the Apple Super Bowl commercial from 1984. (Video playback) On January 24th, Apple Computer will produce Macintosh and you’ll see why 1984 won’t be like “1984.”

As most of us probably already know, Steve was let go from Apple and so he turned around and started another computer company called Next. But in 1986, he bought Pixar movie studios off of George Lucas for 10 million dollars. At first they specialized mostly in making commercials but they made some short films on the side. But when one of their short films called Tin Toy won an Academy Award in 1988, Steve Jobs started to shift the company’s focus to movie making.

Moving forward to 1999, Steve Jobs was back at Apple and he introduces a little program we know as (video playback) “I think this is going to be the next big thing. I think it’s going to be just huge and that is that all the iMac DV models with all those amazing features from the iMac, all the amazing features you’ve seen in iMac DV, the ability to play movies, the iMac DVs also have the ability to make movies. Let me take you through this. We have written some software called iMovie.”

But Apple didn’t stop there, in 1998, they acquired Final Cut from Macromedia and in 1999, they announced Final Cut Pro. (Video playback) “Hi my name is Randy Ubillos, I’m the technical lead for Final Cut Pro, a new video editing product from Apple Computers that will be out soon. This product combines features that were previously only available in several different products all into one. Very easy to use interface, I think it’s going to dramatically increase the number of people who will have access to creating great digital video.”

In 2003, Apple announced the iSight cam to be used in conjunction with their new program called iChat. And in 2005, they actually just started putting those iSight cams right into the Mac. (Video playback) “The new iMac has an iSight built in. This $150 video cam built in and you can see it up there on the top bezel.”

2005 was a really big year for Steve Jobs, Apple and the video world because two things happened. First of all, on May 5th, Apple announced iTunes version 4.8, which allowed users to now import their video clips and organize them all. Later that year on October 12th iTunes version 6.0 came out and now it allowed people to actually buy and watch video from the online iTunes music store.

Second of all, despite Steve Jobs himself mocking the notion that people would actually want to watch video on their iPod, a year later, they come out with the video iPod. (Video playback) “Today we are announcing the new white iPod as we head into the holiday season, and it’s a stunner. The new white iPod. And yes, it does video.”

Later in 2007, Apple TV was introduced, they wanted to name it iTV but there’s a broadcaster in the UK that apparently has rights to that name. So Apple TV it is. (Video playback) “It’s on your iPod. Now, it’s on your TV.” Since then, the iPhone has come out, the iPod Touch and most recently, the iPad, all of them allowing users to consume online video.

We also have Steve Jobs and Apple to thank for pushing HTML 5 forward. I mean, regardless of which side of the issue you fall on with the HTML 5 or with Flash, you have to admit that HTML 5 video would not be where it is today if it wasn’t for Apple’s stance. We’d love to hear which one of these innovations from Steve Jobs influenced you the most. For me, it was when I first got a Mac that had iSight built in along with iMovie. I mean, I had made some videos and stuff before and posted them on the web but I did so very infrequently and they were very poor quality, it was such a hassle.

But then when I got my first Macbook, the iSight cam was built right in, I had iMovie, it just made it so simple to sit in front of my computer, shoot a video of me talking and then just get that edited and uploaded to YouTube and share it with the world. I really have Steve to thank for a lot of the creative limitations I was experiencing with other video editing platforms. And if it was not for him and my Macbook and iSight and iMovie and YouTube, you would definitely not be watching this video today.

But what’s your story? How did Steve’s video innovation affect and influence you personally? I would love to hear your stories, leave them as a comment below this video or leave a video response. If you’re not sure how to leave a video response, I’ll put a link in the description below so you can just click it. If you haven’t yet watched Steve Job’s commencement address from Stanford University, I highly recommend that you do so. It is just so fabulous and inspiring on so many levels, I’ll put a link to it below this video on YouTube or at, wherever you’re watching this.

I’ll leave you with a clip from it but first before I go, I encourage you to subscribe for our weekly videos on the online video world news and also tips for you guys who are producers and creating content for online video. Click the subscribe button up there, that would be awesome and I will see you guys on Wednesday for a creator’s tip where I tell you how to use annotations effectively to engage with your viewers and I will see you then. Bye.

(Video playback) “Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything, almost all external expectations, all pride, all fear of embarrassment or failure, these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.”