Avid and Sorenson Media have expanded a partnership that will now see Avid video editing products including Sorenson Squeeze 8. It’s a pretty major deal as they are two of the largest video editing software companies around. The software that Avid will have Sorenson Squeeze 8 bundled into is the new Avid 64-bit video editing systems, including Media Composer version 6, NewsCutter version 10 and Symphony version 6.

Sorenson Squeeze 8 Bundled With Avid

Directly from the Avid product interface, video content creators and editors send their video files directly to Sorenson Squeeze for encoding, with no added steps. Sorenson Squeeze 8 enables producers, filmmakers and enterprise users – along with the rapidly expanding market of web developers, videographers and other content creators who are focused on multi-screen publishing – to cost-effectively encode and transcode in the market’s most popular video formats, including Flash FLV, Flash SWF, MPEG-4, QuickTime, Windows Media, WMA, WebM and others.

Avid will bundle a base version of Sorenson Squeeze 8 in Media Composer ($2,295.00 – $2,495.00), Symphony and NewsCutter software, the latest versions of which were announced November 3, 2011. Avid customers can upgrade to the full Sorenson Squeeze 8 version for an additional cost.