Forget about playing football for a living or becoming a rock star, what I really want to do when I grow up is create ads for Lynx/Axe. It is a nice and simple marketing message: if you are a young man and use Lynx, you will get lots of hot girls chasing after you.
That means coming up with lots of different ways to feature attractive girls in your ads. Now that is a job worth fighting for. Such a simple message has spawned a plethora of brilliant commercials that are as cheeky and funny as they are sexy.
Their latest ad is no exception. It features an attempt at breaking the world record for the largest number of people showering together, with 150 participants. This being Lynx, of course most of them are girls in bikinis. Now that is a tough job.
OK, it may lack the humour of some of its predecessors, but it does feature the fantastic tagline: ‘the cleaner you are, the dirtier you get’. Oh, and lots of scantily-clad women.
But which Lynx/Axe ads are the best? Well, Unruly Media’s Viral Video Chart is always prepared to answer the tough questions and has compiled a chart of the, based on the number shares across Facebook, Twitter and the blogosphere.
Is your favourite in there?
(Editor’s Note: Also, several of the ads are racy in nature, so be warned.)
23. Axe (Lynx) Rise Up: Stay Alert!
13. Axe Excite commercial 60 sec NL
12. Axe Anthem (Uncut)
11. Lynx 24-7
10. Das Neue AXE DRY Full Control
9. AXE: Tiens-toi pret
8. Lynx Dry Full Control – Premature Perspiration
7. Lynx Excite Angel Ambush London Victoria
6. Axe Commercial 2008
5. Lynx Excite TV Advert – Full Length
4. AXE 2012
3. Boom Chicka Wah Wah – Funny Axe Commercial
2. Axe Shower Gel: Falling Through The Floor
1. The AXE Effect – Women – Billions