If you’re marketing via search engines online, then you need to consider attending an expo that will help you get the most of those campaigns. Search Marketing Expo (SMX) West will feature more than 60 sessions on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local and mobile search, landing page conversions and more. Whether you are a beginner or SEM expert, you work at (or with) an agency or manage search marketing in house – SMX West has programming to fit your needs.

The 2011 SMX West Conference will take place at the San Jose conference center in California, March 8th-10th.  Currently, they still have early bird rates available with the all-access pass starting at $1,345 – but this ends on Saturday, March 5th.  Additionally, SMX has been kind enough to offer all intersted ReelSEO readers an additional discount of $100 off.  To get your discount, enter the “Partner code” smx100reelseo (case-sensitive) when you register here.

Search Engine Land Takes the Reigns With SMX

The content for the expo is managed and compiled by Search Engine Land a leading site in search engine marketing news and information. That means that it will all be focused and on track. SMX West content is so compelling, you’ll want to implement what you’ve learned before leaving the conference. Dramatically increase the number of people who come to your site with ROI enhancing paid search advertising and search engine optimization techniques and best practices.

Networking is Key to Success

Along with informational and educational sessions, SMX West offers a chance to network with others who are doing the same, offering services or thought leaders in the industry. SMX West offers opportunities and tools to meet new contacts, reconnect with colleagues and continue those invaluable relationships beyond the last conference day. At both structured and social networking events, you’ll get to share experiences, challenges and successes with colleagues. See all of the SMX West networking activities here.

Who Attends SMX West?

Want to know if SMX West is for you? People with the following titles attended SMX events in 2010

Corporate Management

  • Chief Marketing Officer
  • CEO & owner
  • President
  • Vice President, Internet Sales & Marketing
  • Vice President, Business Development
  • Marketing Management
  • E-Commerce Manager
  • Marketing Manager
  • Brand Manager
  • Creative Director
  • Director, Business Analytics
Marketing Staff

  • Search Engine Optimization (SEO) Specialist
  • PPC Analyst
  • Media Planner
  • Media Buyer
  • Junior Account Manager
  • SEM Associate


  • Executive Director, IT
  • IT Managers
  • Webmaster
  • Web Developer
  • IT Project Manager

Search Marketing Expo West Agenda Highlights

If you’re in a hurry and aren’t sure that SMX West is for you, here’s a quick run down of what look to be some of the high points of the show:

  • SMX Boot Camp: Keyword Research & Copywriting For Search Success
  • SMX Boot Camp: Link Building Fundamentals
  • SMX Boot Camp: Paid Search Fundamentals
  • SMX Boot Camp: Search Engine Friendly Web Design
  • Local Search Tactics
  • Up Close With Google Place Pages
  • Location Services: The New Local Search?
  • YouTube Ads For Fun And Profit
  • Mobile Search Ads
  • Best Practices With adCenter For Bing & Yahoo
  • Best Practices With Google’s New Ad Features

And that’s just the first day! For the full agenda be sure to check the SMX West site.

No Sales Pitches, Divers Points of View, Organized All the Way

SMX has editorial sessions where those who are speaking are selected based on the knowledge and experience they provide to conference attendees. At some SMX events we even offer a sprinkling of sessions that are clearly marked “SPONSORED,” so you’ll know who is backing them.

Search marketing is not an exact science. That’s why many of our panels feature multiple speakers, so that attendees get a variety of opinions. It’s also why we offer extensive Q&A and discussion periods as part of most sessions, so that the audience can help drive forward exploration of particular views.

SMX doesn’t just invite speakers to a panel and leave to chance what happens next. Each session is carefully prepped by a session coordinator. That coordinator reviews a range of potential speakers and selects a panel based on the most compelling presentations. The coordinator then works to ensure each speaker has an agreed amount of time to talk and that the presentations are complementary, rather than overlapping. The result: panels and sessions that deliver on the promises in our agendas and that just seem to magically flow together for attendees.