ComScore have just released their Online Video Rankings Report for September 2013 and there’s little change from last month with just over 188.6 million Americans watching 45.9 billion content videos while video ad views increased slightly to 22.9 billion. The really big news is that for the first time, AOL have leapfrogged over Google to claim the #1 spot for top video ad property. When it comes to content though, Google sites remain the clear winner over Facebook, AOL and Microsoft. VEVO keep the top spot for YouTube Channels when it comes to unique views and Fullscreen just nip ahead of Maker to take the #2 position.
Highlights of the report include:
- 87% of users in the U.S. with access to the internet viewed online video.
- The average online content video lasts 5.1 minutes, while the average online video ad is 0.4 minutes.
- Video ads accounted for 33.3% of all videos viewed and 3.5% of all minutes spent viewing video online.
ComScore’s September 2013 Online Video Rankings
Google sites, including Hangouts and YouTube ranked far ahead of their competitors as the top online video content property for September 2013 with 165.4 million unique views. Facebook reclaimed the #2 spot again with 67.1 million unique views and AOL came in third with 62.7 million views. VEVO dropped a place to #6 with 48.9 million views. Google Sites generated the highest number of video content with 16.1 billion, far ahead of their nearest rival Facebook with 975 million.
Americans viewers watched around 22.9 billion video ads last month, only slightly up on August 2013 but AOL emerged the winner over long time incumbent Google, with 3.7 billion ad impressions compared to 3.2 billion. Brightroll remain at #3 with 2.8 billion and Liverail stay in fourth with 2.5 billion. Video ad views reached 54.5% of the U.S. population at a rate of approximately 133.6 times per viewer.
VEVO remain the top YouTube Channel with 47 million views but there’s a switch around for first and second place between Maker and Fullscreen, although there’s only a few hundred views in it. Machinima drop out of the top ten, but there’s a new appearance for Take 2 Interactive. Maker show the highest engagement at 63 minutes per viewer while VEVO again streaming the highest number of videos at 586 million.