Read it later is an online app that basically lets users save articles and other content online to “read it later”. However, it turns out, many of their users aren’t doing any reading, except perhaps for subtitles and annotations, because they’ve been saving videos for later viewing. The company stated they’ve seen a massive increase of late in the behavior of saving videos for later viewing and I think that is cool.

In January 2012 the company says there were some 250,000+ saves from major video domains. Granted, that might not be all video, but it probably is.

The top sites? YouTube…nope. Sure, it’s there but the number one site at Read It Later is College Humor followed by and then Hulu looks like it might have edged out Comedy Central.

OK, really 92% of saves were from YouTube, 6% Vimeo and just 2% elsewhere. I had you fooled though right? Really, College Humor leads in Video Loyalty in terms of highest percentage of returning users.

Here’ take a look. In fact, RiL said that YouTube is the most-saved domain in all of Read it Later.


 What’s Videos do Users Save for Later?

It seems the majority of the saves are short-form, under 5 minutes a piece. But the median length of videos saved is 30 minutes. The top 1000 videos July-December 2011 consisted of 32% longer than 5 minutes so it seems a lot of people are also watching long-form.

Here are some top charts from the recent Read it Later Blog post to show you the diversity (from their blog post).

Most popular videos saved on Read It Later*:

1. “Somebody That I Used to Know” (4:25): The band Walk off the Earth’s inventive music video covering Gotye
2. “Address Is Approximate” (2:43): Animated short film about a robot dreaming of the West Coast
3. “Star Wars Uncut: Director’s Cut” (2 hours): Casey Pugh’s crowdsourced remake of the original “Star Wars: A New Hope”
4. “23 and 1/2 hours: What is the single best thing we can do for our health?” (9:19): A whiteboard-animated presentation by @docmikeevans
5. “The Joy of Books” (1:51): Stop-motion animated film of what happens inside a bookstore at night.

Longest videos saved during the same time period:

1. “10 Hours of Darth Vader Breathing” (via Tosh.0, naturally)
2. “Chris Hedges: The American Empire is Over” (Interview, C-SPAN, 2 hrs., 54 min.)
3. “Star Wars Uncut: Director’s Cut” (2 hours, 4 min.)
4. “Richard Feynman: No Ordinary Genius” (BBC Horizon documentary on the theoretical physicist, 1993, 1 hr., 35 min.)
5. “UNLIKE U: Tranwriting in Berlin” (Documentary, 1 hr., 30 min.)

*Read It Later data includes content saved July-December 2011

It’s like a DVR for the Internet, only it does just about any web page…including videos. 138% increase in videos being tagged for later viewing (I actually just did one myself, that Star Wars Uncut deal). The way I work, which involves a lot of reading online, I can’t for the life of me understand why I didn’t have this installed already! I can now close all those CPU-sucking pinned tabs in FF and Chrome (yeah I’m back to using it…Opera is blah).