SMX East 2013 kicks off again this week and ReelSEO will be there as part of a panel discussing the benefits of video, the tools that help the video content creator and the social sharing sites that make adding online video content quick and easy. SMX East is a three day digital marketing conference with speakers discussing the latest news and best practices for SEO, SEM and local, paid, earned, mobile and social marketing. With over sixty sessions to suit all levels of experience and expertise, this once a year East Coast conference is a must attend for those involved in the search and marketing industries and for brands and clients alike.

Our founder, Mark Robertson will be part of the “Quick & Easy Video” panel (1p.m to 2:15p.m reelseo-mark-robertsonThursday, October 3 #33c) alongside Overit’s Motion Director Lawrence Basso and Tim McDonald, Director of Community at The Huffington Post. The panel will be moderated by Monica Wright, Director of Audience Engagement at Search Engine Land and Marketing Land. Adding video content to your site or distributing it via your social networks has never been more achievable but where do you start or how do you build on or capitalise on past content? The session will take you through some of the ways video can be created if resources or funds are tight and then how to add those videos to your site and to your social channels.

There are a couple of other video marketing sessions that attendees of the conference shouldn’t miss:

  • Tues 1st Oct 3:30pm-4:45pm Glass Act: Search Marketers Talk Google Glass (#smx #14B)
  • Weds 2nd Oct 9:00am-10:15am YouTube: Optimization Tips For The Second Most-Popular Search Engine (#smx #31C)

The full agenda for the conference can be found here. Follow @SMX for real time conference updates and tweet us @ReelSEO if you have any questions about video SEO and marketing. Come and say hello if you’re there!