As video technology evolves, it continues to become an increasingly vital part of our lives. For instance, when people need information, they’ll seek out helpful how-to videos on YouTube and when a loved one is away on a trip, applications like Skype allow virtual face-to-face conversations. Video streaming apps allow users to meet their entertainment needs, from whichever device is more convenient for them. With all of these uses for real time video, it is essential for companies to think about how they might incorporate it in their strategy. Consumers are using mobile devices and social media channels to access video content, making it advantageous for your company to have a presence in this space.

Below are some examples of the ways in which your company can utilize real-time video to address its target audience and improve its operations.

Using Videos to Cover Corporate Events

Using real time video to help promote events is a great way to share the experience with interested people who aren’t able to attend. Conferences, speeches and tradeshows are all examples of events that can be covered using video. This content will ensure your target audience has easy access to the information being exchanged at your company’s events. Live video streaming allows people to “sit in” on events and talks while recorded video content can serve as a recap. This video for Sony’s press conference at E3 2013 attracted 380k views which meant thousands were able to watch it even though they could be there on the day.

Sharing Complex Information via Video

Video content allows you to share information that would otherwise be difficult to articulate. Statistics and facts that are explained in videos are far more engaging than simple text.

The Causes of Conformity motion graphic produced by 12 Keys Rehab is an example of a video that delivers dense information in an efficient manner to its audience. This motion graphic informs viewers about the causes of drug abuse amongst teens and the short and long term effects of drug use.
This information would be difficult to present in the form of a blog post or chart, as it would be lengthy and hard for readers to digest. The video format allowed 12 Keys Rehab to break down the information and present it in smaller chunks that can be individually addressed.

Using Video to Train Employees

Real time video presents itself as a valuable tool for training employees. Presentations and step-by-step instructional videos can save you time and resources in comparison to trainings conducted by personnel.
These videos can be tailored to address the specific knowledge and expertise required to handle your company’s business processes. Also, a pre-recorded instructional video can be re-used for new employees in the future. These qualities make instructional videos a more economical and efficient option in comparison to traditional employee training methods. Of course, most employee training videos aren’t for public consumption but here’s an example of how not to do one:

Product Advertising via Video

Video content is becoming a popular alternative to static images when it comes to showcasing products on a website, as cited by SAP. While still images offer people a look at an item’s appearance, video offers a much more in-depth view of its features and performance. An example of an organization that has done this well is Zappos. Zappos provides customers with a short video description of the shoes and clothing available on the website.

These videos highlight the product’s appearance and look while being worn. Seeing someone actually walking around in the shoes and incorporating them into an outfit makes it easier for people to imagine themselves wearing the products. This video footage also offers facts and relevant information about the products.

As consumers turn to video content to suit their needs, companies must incorporate video content in their strategy if they wish to reach them. Whether you are employing video content to educate employees or as a medium for advertising products, it is an invaluable tool that is available to your company.