As soon as I saw “Reactvertising” I emailed ReelSEO’s editor Carla Marshall and said, “If you don’t write about this, then I will.” Well, I’m writing about the latest video from Toronto ad agency john st., so you can probably guess that Carla has a day job and I have a little too much extra time at my disposal.

Nevertheless, that’s what Reactvertising is all about. As the video’s description asks, “Does your agency take hours to respond to the latest trending hashtag or celebrity death? Is your brand missing out on being part of the conversation because you’re reacting too slow?”

Create Compelling Content for Your Clients in Seconds!

Well, creative collaborative, which uses digital, social, advertising, technology, PR and design to make their clients’ brands unignorable, answers its own rhetorical question by claiming, “With Reactvertising from Toronto ad agency john st., your brand will never miss another opportunity to own the conversation. By ignoring old school ‘thinking’ paradigms in favour of ‘reactivism’, john st. is creating compelling content for its clients in seconds.”

Published on Oct. 30, 2014, “Reactvertising” already has more than 18,000 views.

But wait, there’s more! Instead of publishing one video about an emerging trend that has been called real-time marketing, agile marketing, and responsive marketing, john st. published four! The first is embedded above, and the second takes a quick look at “Reactvertising™ R&D.”

The third video in the series takes a fast peak at “Reactvertising™ in TV.”

And last but not least in the series is a furtive glimpse of “Reactvertising™ in Mobile.”

john st – Outstanding Reactions to the Viral Video Trend

Now, I admit that I became a fan boy of john st. advertising three years ago when they published “Catvertising.” To stay on top of the ever-changing advertising landscape, the Toronto-based agency opened the world’s first cat video division with production, filming and seeding all handled in-house. It prompted many brands to ask themselves, “What can cat videos do for my business?”

And john st. cemented our budding relationship two years ago when they published “BUYRAL – Professional Clicking.” For brands that were tired of their viral videos not going viral, john st. offered Buyral, which gave videos millions of clicks every time. And it looked like real people were watching your videos!

And I wasn’t scared off last year when they published “ExFEARiential.” The agency offered brands the opportunity to give their customers an experience they’d never, ever forget. Muggings. Riots. Babynappings. They’d do anything to get their client’s brands noticed.

In other words, when it comes to trend spotting, john st. has been spot on each and every year since 2011. And this year is no exception. So, jump on the bandwagon. And catch you competitors napping. (Actually, they may not be napping. It’s just as likely that all of their legal departments move even slower than yours does. This could give you a competitive advantage, if you can react quickly to this new, new trend.)