So, yesterday, most fans of all things J.R.R. Tolkien got their first look at Peter Jackson’s The Hobbit: The Desolation of Smaug trailer. One thing that I’ve enjoyed about the marketing for The Hobbit is how savvy Jackson & company are when it comes to online video. For instance, last year’s Hobbit marketing also had a really great tie-in to Air New Zealand, helping build excitement and overall sense of fun for the movie. And while we haven’t seen the fullest extent of what New Line Cinema/MGM/Warner/Jackson is going to do with the second movie, they’ve already done something great in creating an inclusive atmosphere with online video, by uploading “elves” reacting to a fan reaction of the new trailer.
Peter Jackson’s ‘Happy Elves’
So, first, here’s the trailer for The Hobbit: The Desolation of Smaug:
And then, “Happy Hobbit” made a reaction video to the trailer:
So, in a great move to acknowledge the fans, Peter Jackson got his “elves,” played by Orlando Bloom (yes, Legolas is back), Lee Pace, and Evangeline Lilly, to react to the reaction:
And, the current top comment is:
And now, a video of the same girls reacting to the elves reacting to the girls reacting to the trailer.
Sure, why not? (Commenter StarMonkey alerted me that this happened, of course):
They could just build this thing into a huge “reaction” series, and how great would it be if Peter Jackson invited those girls to come out and meet the cast or something? I wouldn’t be shocked if such a thing were to occur, but for now, it shows an awesome awareness of what YouTube is to create social interaction with the movie and acknowledge the fans.