Platforms: YouTube

The Many Faces of #E32017: Sponsored, Live, and Official Video

At E3 2017, the world's biggest gaming brands released 80 trailers around the most highly-anticipated game releases of the year. We take a look at how live, sponsored, and official E3 2017 content performed on YouTube....

Most Popular YouTube Creators May 2017 – YouTube Channel Rankings

Music, and music-focused channels were among those with the highest view counts on YouTube in May 2017. We take a look at the most-watched YouTube channels last month, and confirm which publishers generated the most views for their video content....

Destruction Content Is Blowing Up on YouTube

Destruction-based videos have exploded on social video, particularly on YouTube. In fact, views for this very niche content have increased 366% year-on-year on that platform. ...

YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTube

If your brand has yet to experiment with YouTube Live as part of your video marketing strategy, now is the time to try. Read our guide to ensure you are following best practices to get the most return on investment from your YouTube live-streams. ...

Memo to Big Brands: Declare Victory and Advertise on YouTube Again

YouTube has been under fire over the past few weeks with some advertisers pulling their paid campaigns from the site over concerns that ads were being run against offensive content. But, with Google announcing new guidelines in place, advertisers shouldn't be in too much of a rush to leave. ...

A Day in the Life Of: An Intern at YouTube Channel Funhaus

At one point, everyone in this industry was a newcomer. That’s why here at Tubular we wanted to get the perspective of someone who’s just starting his career in online video and why the industry matters to him, as part of our "Day in the Life of" series. Nick Torchon works as an intern at the YouTube comedy and gaming channel Funhaus, which boasts over 1 million subscribers....

Beauty on YouTube: Brands, Influencers and the Millennial Woman

Did you know that Sephora’s YouTube audience is 2.5x more engaged than the average YouTuber? Or that Kat Von D’s audience is 4x more likely to engage in her Sephora content than the average YouTuber? Find out more about Beauty on YouTube when it comes to brands, influencers and the Millennial Woman....

The Millennial Woman on YouTube [Report and Webinar Playback]

A new report from Tubular Labs on The Millennial Woman on YouTube is a must-see for media companies and brands. It highlights the buying and lifestyle preferences of the demographic, helping publishers to better curate content to appeal to and captivate this audience....

YouTube Retains Starring Role in Google’s Portfolio

The latest figures from Alphabet Inc (the company formerly known as Google) are out, and although Alphabet didn't disclose how much money YouTube is making, experts estimate the video platform's annual revenue has now reached $10 billion. ...