While linear broadcast ratings were down for the 2016 VMA's, digital video views and engagements saw significant increases - especially on Instagram. In fact, total video engagements increased 58% on Instagram for VMA videos vs. last year!
Instagram has an impressive track record of helping brands boost their online presence and gain millions of video views. With the introduction of 'Stories', video marketers have a unique opportunity to harness this new feature and use it to their advantage.
Instagram remains one of the most important and relevant platforms to upload video content. But which creators are generating the most views on the site? We bring you right up-to-date with last month's most watched Instagram Video Creators Leaderboard.
Instagram will soon start showing followers images and videos that it believes they want to see first, rather than the ones most recently posted. How can video marketers make the most of this new feature?
Not only is video marketing an essential part of any brand's digital strategy, social video has been proven to return real business results, a metric that really can't be ignored. We take a look at some of the top social video campaigns according to a recent study.
Did you know that 34% of videos uploaded to Instagram contain an emoji in the caption? Or that 22% of Vines include an emoji in the description? We take a look at the top emojis used across both social video platforms.
We know that negative YouTube comments, when left unmoderated, can be devastating to a brand's reputation. But the same rules apply across all social video platforms. In this post we show you how to moderate Instagram video comments, and why.
In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.