Native video uploads to Facebook have generated over 1.3 Trillion views in the past 12 months. So how do you make sure your Facebook video marketing campaign stands out from the rest. We bring you 20 tips you may not be aware of.
Facebook Video is growing in leaps and bounds, but when it comes to viewing hours, YouTube is 11x bigger than the social networking site, both for web views, and also in-app views. Across the world, 46,000 years worth of YouTube videos are watched every day. In the U.S. alone, over 8,000 years worth of YouTube videos are watched every 24 hours.
India is already the second largest market, after the United States, for YouTube, Facebook, and many other video platforms. But with 37% year-on-year growth in Internet users, the potential audience for online video content in India could go off the charts.
Do you know the optimal video length for your YouTube or Facebook video upload? We took a deep dive into over 24K videos to show you what video lengths work best on each platform for maximum engagement.
Facebook has fired its biggest shot across the bow to YouTube, promising to innovate the platform so the site becomes the best place to watch and share videos. With more than 8 billion video views every day on Facebook, the site is taking its investment in video, mobile and advertising very seriously indeed.
Did you know that the length of a video's title can impact search results and views and engagements on different video platforms? We took a deep-dive into what works for BuzzFeed on YouTube and Facebook and give creators and video marketers some actionable takeaways.
Did you know that new parents spend 1.4X more time on Facebook mobile than non-parents. Or that conversations about lost phones can generate over 51 million posts, comments, shares, and likes in an average month? Facebook does - and that's a goldmine of information for video marketers.
Facebook is introducing Gross Rating Points so video advertisers can measure the effectiveness of their ads against that particular metric. But are GRPs really the best way to understand the impact of a video ad on the viewer?
For the first time ever, three Facebook pages have generated over 1 Billion video views in a single month. All are compilation pages, which upload video content that is going viral elsewhere, but their huge numbers of followers ensure that the video posts get millions of views per upload.
The issue of freebooted video content being uploaded to Facebook is a serious issue for many media companies, brands, and creators. But today, Facebook has publicly addressed the problem and promised more robust rights management for licensed video content.
In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.
Facebook compilation pages, or aggregator accounts, are big news on the networking site with the top 10 most successful pages generating 7.1 billion views in July 2015 alone. That's almost 3x the views of the top branded Facebook pages like Buzzfeed Video.
Jimmy Kimmel's heartfelt reaction to the killing of 'Cecil the Lion' not only went viral on Facebook and YouTube, but uploading the broadcast to both platforms created maximum impact for the topic, and helped raise nearly $1M towards lion welfare.
When building a successful multi-platform video strategy, brands need to know what type of content works best on which social video site. For instance, did you know that uploading a native video to Facebook can generate an enormous amount of views on the first day, but uploading the same video to YouTube can lead to more views and engagement in the long run? A new report from Tubular and Ogilvy offers brands an insight into how they can get the best out of YouTube, Facebook, Vine, and Instagram Video.
Our viral video roundup for June 2015 includes a killer s'mores dip recipe which generated over 80 million views for Buzzfeed, some excellent examples of tentpole marketing around 50 Shades of Grey, and GTA, and some prankvertising that went horribly wrong.