Platforms: Facebook

How to Increase Engagement on Sponsored Video Campaigns

Sponsored video content is a form of advertising media intended to educate, entertain, and engage consumers by delivering an intentional message about a brand's product or services. But what's the secret sauce for increasing engagement on your sponsored video content?...

The Top Facebook Video Publishers: September 2017 Most-Popular

UNILAD, Viral Thread, LADbible, The Food Network, and Blossom were some of the most-watched publishers on Facebook for video content in September 2017. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information....

Facebook Dwell Time: What Video Marketers Need to Know

While engagements are still a powerful indicator of how your content is performing on Facebook, there’s another metric the social media platform has started prioritizing: dwell time. We take a look at dwell time, and what it means for your video content strategy on the social network....

News and Sports Publishers Back Sponsored Video to Win

Over 47K sponsored videos have already been uploaded to Facebook in 2017, generating a staggering 5B views, and 122M engagements. Sponsored video content is driving a huge amount of views and engagement, particularly for news and sports publishers....

8 Killer Content Ideas for Facebook Live Video

Publishers and brands who want to step up their live content game don’t need to look any farther than Facebook Live. We bring you 8 killer content ideas to make the most out of your Facebook Live strategy....

Facebook Live Playbook: Best Practices and Tips for 2017 [Free White Paper]

Facebook Live has gone from a nice-have to a must-have, and changed the way publishers distribute their content and build their subscriber base on the platform. As video dominates the Facebook user’s News Feed, live video is perhaps the best way to stand out from the crowd right now. Download our brand new Facebook Live playbook today to get the best tips and advice for your campaigns....

Facebook Video: Expert Insights & Latest Best Practices [Interview]

Facebook video is growing at a staggering rate, and this represents both an opportunity and a threat to digital marketers that aren't publishing videos to Facebook directly. We spoke to online video expert Mark Robertson who shared some up-to-date insights, and best practices around getting the most out of your Facebook video marketing strategy. ...