Last week, Philip DeFranco’s original YouTube channel, SourceFed, made its debut. Because the guy has over 2 million subscribers, he was able to get quite a few recruits for the new channel, which is opinionated entertainment news, gossip, and current events. This new channel fits DeFranco like a glove, since this is exactly the type of thing he does with The Philip DeFranco Show. The problem is that these shows sometimes overlap, and I wonder if fans of Philip DeFranco will start feeling a little bit overloaded with quick, snarky opinions on the day’s events.
Is SourceFed Making DeFranco’s Own Show Superfluous?
There’s no doubt that fans of DeFranco will always want to see his take on the day’s news, no matter how snappy his hosts on SourceFed: Lee Newton, Joe Bereta, and Elliot Morgan can be (DeFranco himself shows up for the first episode every day). Some of the stories handled by SourceFed, uploaded usually in 2-3 minute bursts during the day with the promise that there will never be more than 20 minutes of video, will also be touched upon by DeFranco himself later.
Actually, the more I think about it, the more I think this is genius. It’s sort of what I thought back when DeFranco (very briefly) broke up his show into quick snippets because, “I was told that if our titles do not relate to what we talk about for three-fourths of the video, I could have my videos pulled.” That didn’t last long, because either YouTube told him, “Hey, Phil, you have so many subscribers, we would never pull your videos,” or YouTube didn’t actually mean the titles had to describe 75% of the video and it was a misunderstanding. But the sneaky aspect of breaking his own show up into snippets is that he had potentially three times the audience for one show.
So SourceFed, which usually has around 4-5 videos a day, stands to benefit from breaking the day’s news into sections as opposed to having one full show, and DeFranco gets to have his usual show, which now functions as a sort of “Last Say” for the day. After his SourceFed hosts bad-mouthed the Ferris Bueller/Matthew Broderick/Honda ad:
He then came on to say that he actually liked it (yeah, the donkey thing takes this out of context):
So DeFranco gets marks for his shows having varying opinions on a subject and at least it’s not the same thing hammered into our brains all day. In the end, if you follow both shows, you get DeFranco at the beginning of the day, you get him at the end, and he has a load of content all day to keep you going back to YouTube for updates. I know YouTube loves that. To paraphrase Morgan Freeman from The Shawshank Redemption: “Did I say DeFranco is a genius? Heck, he’s a regular Rembrandt.”