Panasonic is ready to offer production houses the power of the cloud with its new Panasonic Production Network which will integrate Aframe‘s web-based video production service so that creators can collaborate online and get professionally-made video content out quickly. It’s not a video editing suite though, just an editorial workflow service that allows uploads for approval and review. All actual editing needs to be done offline.
I know I won’t be taking advantage of this network anytime soon because this is aimed at higher level professional video creators and production houses from the sound of it, but I thought it would be of interest to those of you who are using Panasonic gear for your production work. Considering the price tag on some of the cameras they make, like the $6,000 AG-HPX250 P2 Handheld Camcorder, there’s probably going to be a comparable price for the service.
While Aframe is a London-based company, they’ve got offices in the US and Panasonic has stated they’ll create upload centers across the country including New York, Los Angeles, Chicago, San Francisco, Atlanta, Miami, Boston and Dallas, with more to possibly follow later. This space station should be fully operational in May, alright, it’s not a space station, I just wanted to quote Star Wars.
Aframe actually has some fairly reasonable prices starting with a personal account for free and a professional account for $100/month (per user) that offers 500GB of storage for each and gives a whole cloud-based video workflow including review and approval. The larger accounts (business and enterprise) offer more features like embeddable players, video tagging, some free consultancy each month and API integration. In terms of video footage it can take in raw, uncompressed footage and transcode to a few formats (Avid DNxHD 185 or Avid 10:1) but there doesn’t seem to be actual video editing. It’s more just about getting the content to an online space for editorial review and approval. The main features are ingestion, transcoding, storage, tagging, search and collaboration.
The major bonus, of course, is that you don’t need to invest in your own servers and you can take in content from across the country without having to upload it through congested cross-country pipelines. Collaborative, online video seems to be the trend these days and why not? It allows you to draw on talent without a geographic restriction and cuts down on IT costs as you don’t need a server or administrator. There are a lot of options coming into focus these days with services aimed at everything from non-profit and education all the way to full on broadcast production studios.
At first I had thought Aframe another online video editor, but that’s not the case, this is more about works in progress for review and approval. So I could see it being used for a project where you’ve got CG artists and animators in say California who are doing work on a single scene for your film or show. They can do their thing, upload to the service and you can watch the clip, give feedback or approve it and then pull it down and insert it into your video. It could also work for sound editing, etc.