Video Trends: Why Sponsored Content is the Future of Digital Advertising

Today, millions of video are being consumed via social networks, and owned and operated websites. But the proliferation of ad-blocking software, as well as the disruption of traditional methods of advertising, pose a real threat to brands, publishers, and media buying agencies. But, sponsored video is the fastest growing vertical in digital advertising today and could be the answer to reaching as much of the target audience as possible....

Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy

Across the main social video platforms, Warner Bros.’ properties boast more than 200 million followers and subscribers. We took a deep dive into some of the top-level Warner Bros. film and entertainment-related social accounts to see how the company operates its online video strategies as well as what content performs best on various platforms....

GE’s Sponsored Videos Electrify B2B and B2C Audiences

General Electric has been using video as part of its digital marketing strategy for years, but now it's teaming up with a host of partners to sponsor video content that engages millions of people. ...

8 Best Practices for Brands Using Instagram Stories

With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. We look at 8 best practices for brands and publishers using this platform....

Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

Tubular’s recent ‘State of Online Video Report' has revealed some important observations into the role sponsored content has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon....