The Many Faces of #E32017: Sponsored, Live, and Official Video

At E3 2017, the world's biggest gaming brands released 80 trailers around the most highly-anticipated game releases of the year. We take a look at how live, sponsored, and official E3 2017 content performed on YouTube....

How Refinery29 Owns its Lifestyle Video Presence

Refinery29 is one of the most popular, fastest-growing media brands in the world, and also one of the most-recognized publishers of online video. Here’s how Refinery29 continues to attract views and why the publisher is worth paying attention to in terms of video strategy....

Top Three Takeaways From #VidCon 2017 Industry Track

Read our top three takeaways from the Industry Track sessions at #VidCon2017. These are the most strategic insights, critical data, tactical advice, and trends in the social video marketing business right now. ...

Business Insider Videos Thrive on Delivering Soft News

Business Insider has established itself as a go-to source for clips related to news, current events, human interest stories and more. Read why the publisher's video strategy is a vital part of its digital success story....

Fake Freckles: The Surprising Summer Beauty Hack That’s Trending Online

If you’re into beauty you’re probably looking to online video tutorials to find the latest trends and how to rock them. We take a look at one current beauty hack, the fake freckle, and highlight the brands and influencers that are uploading the most viewed and most engaging freckle-faking videos....

Carpool Karaoke: From Snackable Content to Viral Phenomenon

The goal of show-related online video content has always been to generate more TV viewers to the show. But with 'Carpool Karaoke', an engaged audience has been built online around that snackable content, and it's driving the huge success of 'The Late Late Show with James Corden' across all mediums....

A Day in the Life of the Weather Channel’s Digital Editor-in-Chief

Did you know The Weather Channel has a host of related digital channels that generate around 400M video views on Facebook a month? We talked to its digital editor-in-chief Neil Katz, about growth hacking, digital video strategy, and dancing llamas. ...

Here’s the Daily Mail’s Winning Social Video Strategy

With over 11.3M followers on Facebook alone, The Daily Mail is one of the most-watched news and media publishers of 2017. But what makes the brand’s videos so appealing? Here’s what we discovered when we analyzed the Daily Mail’s video content....